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Does cooperating with customers support the financial performance of business-to-business professional service firms?
Citation
Siahtiri, V, Does cooperating with customers support the financial performance of business-to-business professional service firms?, Journal of Service Theory and Practice, 27, (3) pp. 547-568. ISSN 2055-6225 (2017) [Refereed Article]
Copyright Statement
Copyright 2017 Emerald Publishing Limited
DOI: doi:10.1108/JSTP-03-2016-0053
Abstract
Purpose - The purpose of this paper is to analyze the relationship between Business-to-business professional service firms (B2B PSFs) customer cooperation capability (CCC) and its financial perfonnance. This study explores how deep and broad expeit and customer knowledge assist PSFs to enhance CCC and increase financial performance. Design/methodology/approach - A multiple informant survey was designed and administered to B2B PSFs' managers in Taiwan. Findings - The results indicate that customer and expert knowledge improve PSFs' CCC and that CCC has a positive U-shaped relationship with financial performance. Importantly, the ability to control for the efficiency of customer cooperation moderates the U-shaped relationship between CCC and financial performance by diminishing the negative effect of low levels of CCC. Originality/value - The contribution of this study rests on the theory developed and empirical support disclosing the complex relationship between PSFs' CCC and financial performance. The study further contributes to the literatW"e by presenting different effect of deep and broad expert and customer knowledge on development of CCC. The study extends the literatlll'e by introducing control for efficiency of customer cooperation as a mechanism that has the capacity to compensate for lower levels of CCC.
Item Details
Item Type: | Refereed Article |
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Keywords: | financial perfonnance, professional service firms, control for efficiency, customer cooperation, knowledge breadth, knowledge depth |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and Productivity |
Objective Field: | Marketing |
UTAS Author: | Siahtiri, V (Ms Vida Siahtiri) |
ID Code: | 122400 |
Year Published: | 2017 |
Web of Science® Times Cited: | 6 |
Deposited By: | TSBE |
Deposited On: | 2017-11-13 |
Last Modified: | 2018-05-24 |
Downloads: | 0 |
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