Frandsen, M and Thow, M and Ferguson, SG, Promoting smoking cessation in pregnancy via partner support and incentives: Preliminary results of Tasmania-wide study, Oceania Tobacco Control Conference, 17-19 October 2017, Hobart, Tasmania (2017) [Conference Extract]
|PDF (Frandsen. 2017. OTCC conference abstract. SEMQ preliminary results)|
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Objectives: Reduce the incidence of smoking during pregnancy using a world-first strategy of incentivising partners of pregnant women to be better quit buddies.
Methods: All eligible (>15 years old, smoked in last 7 days) pregnant women, receiving antenatal care via the Tasmania Health Service, were invited to participate in the study (May 2015 – Dec 2016). Following an initial 90 minute enrolment consultation with researchers (where baseline level of smoking was confirmed [carbon monoxide breath sample] and a quit date within 2 weeks encouraged), women were randomised to either a Control or Intervention group. Control group participants were rewarded with a AU$50 shopping voucher monthly if they verified as quit (CO <7ppm). Intervention group participants, and their designated support person, were each rewarded a AU$50 shopping voucher if the participant (pregnant smoker) verified as quit during monthly verification visits. Participants were eligible for monthly quit incentives until 6 months postpartum.
Results: Eighty-nine women were enrolled. Overall, 21% of women quit during the study. 31% of women in the Treatment group quit, compared to 11% of women in the Control group.
So what? The preliminary results of this world-first study suggests that interventions combining incentives and partner support are extremely effective at promoting smoking cessation among pregnant women compared to usual care treatment.
|Item Type:||Conference Extract|
|Keywords:||smoking, pregnancy, financial incentives, partner support|
|Research Division:||Medical and Health Sciences|
|Research Group:||Public Health and Health Services|
|Research Field:||Preventive Medicine|
|Objective Group:||Health and Support Services|
|Objective Field:||Health Education and Promotion|
|UTAS Author:||Frandsen, M (Dr Mai Frandsen)|
|UTAS Author:||Thow, M (Dr Megan Thow)|
|UTAS Author:||Ferguson, SG (Associate Professor Stuart Ferguson)|
|Deposited By:||Health Sciences|
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