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Promoting smoking cessation in pregnancy via partner support and incentives: Preliminary results of Tasmania-wide study

Citation

Frandsen, M and Thow, M and Ferguson, SG, Promoting smoking cessation in pregnancy via partner support and incentives: Preliminary results of Tasmania-wide study, Oceania Tobacco Control Conference, 17-19 October 2017, Hobart, Tasmania (2017) [Conference Extract]


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Abstract

Objectives: Reduce the incidence of smoking during pregnancy using a world-first strategy of incentivising partners of pregnant women to be better quit buddies.

Methods: All eligible (>15 years old, smoked in last 7 days) pregnant women, receiving antenatal care via the Tasmania Health Service, were invited to participate in the study (May 2015 Dec 2016). Following an initial 90 minute enrolment consultation with researchers (where baseline level of smoking was confirmed [carbon monoxide breath sample] and a quit date within 2 weeks encouraged), women were randomised to either a Control or Intervention group. Control group participants were rewarded with a AU$50 shopping voucher monthly if they verified as quit (CO <7ppm). Intervention group participants, and their designated support person, were each rewarded a AU$50 shopping voucher if the participant (pregnant smoker) verified as quit during monthly verification visits. Participants were eligible for monthly quit incentives until 6 months postpartum.

Results: Eighty-nine women were enrolled. Overall, 21% of women quit during the study. 31% of women in the Treatment group quit, compared to 11% of women in the Control group.

So what? The preliminary results of this world-first study suggests that interventions combining incentives and partner support are extremely effective at promoting smoking cessation among pregnant women compared to usual care treatment.

Item Details

Item Type:Conference Extract
Keywords:smoking, pregnancy, financial incentives, partner support
Research Division:Medical and Health Sciences
Research Group:Public Health and Health Services
Research Field:Preventive Medicine
Objective Division:Health
Objective Group:Health and Support Services
Objective Field:Health Education and Promotion
Author:Frandsen, M (Dr Mai Frandsen)
Author:Thow, M (Ms Megan Thow)
Author:Ferguson, SG (Associate Professor Stuart Ferguson)
ID Code:122022
Year Published:2017
Deposited By:Health Sciences
Deposited On:2017-10-26
Last Modified:2017-11-30
Downloads:0

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