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Craft beer festivals: The craft brewers' experience of getting beer to market in the USA and UK

Citation

Dunn, AM and Kregor, GM, Craft beer festivals: The craft brewers' experience of getting beer to market in the USA and UK, Exhibitions, Trade Fairs and Industrial Events, Routledge, Frost, W & Laing, J (ed), London, pp. 145-160. ISBN 978-1-138-21935-9 (2018) [Research Book Chapter]

Copyright Statement

Copyright 2018 selection and editorial matter, Warwick Frost and Jennifer Laing; individual chapters, the contributors

Official URL: https://www.routledge.com/Exhibitions-Trade-Fairs-...

Abstract

Miller (2011) argues that beer has played a key role in social-cultural celebrations and events since ancient times. He highlights the role of beer in, for example, ancient Egyptian rituals and in Scandinavian folklore. The origins of the world's largest beer festival, Oktoberfest are more recent. A successful community celebration of a royal wedding in 1810 became an annual festival which now hosts over six million visitors in September in Munich (Cann 2015).

Item Details

Item Type:Research Book Chapter
Keywords:Craft Beer
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism Management
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Management
Author:Dunn, AM (Dr Alison Dunn)
Author:Kregor, GM (Mr Gerry Kregor)
ID Code:121943
Year Published:2018
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-10-23
Last Modified:2018-08-09
Downloads:0

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