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Craft beer festivals: The craft brewers' experience of getting beer to market in the USA and UK
chapter
posted on 2023-05-24, 04:55 authored by Dunn, A, Kegor, GMiller (2011) argues that beer has played a key role in social-cultural celebrations and events since ancient times. He highlights the role of beer in, for example, ancient Egyptian rituals and in Scandinavian folklore. The origins of the world's largest beer festival, Oktoberfest are more recent. A successful community celebration of a royal wedding in 1810 became an annual festival which now hosts over six million visitors in September in Munich (Cann 2015).
History
Publication title
Exhibitions, Trade Fairs and Industrial EventsEditors
Frost, W & Laing, JPagination
145-160ISBN
978-1-138-21935-9Department/School
TSBEPublisher
RoutledgePlace of publication
LondonExtent
16Rights statement
Copyright 2018 selection and editorial matter, Warwick Frost and Jennifer Laing; individual chapters, the contributorsRepository Status
- Restricted