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The increasing complexity of the industry means that marketers must now be experts not only in marketing but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty. Mobile devices have been used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, email newsletters, and also offline marketing.

Item Type:	Contribution to Refereed Journal
Keywords:	mobile marketing, innovations, location
Research Division:	Information and Computing Sciences
Research Group:	Data management and data science
Research Field:	Information retrieval and web search
Objective Division:	Information and Communication Services
Objective Group:	Information systems, technologies and services
Objective Field:	Information systems, technologies and services not elsewhere classified
UTAS Author:	Kang, BH (Professor Byeong Kang)
ID Code:	121877
Year Published:	2017
Web of Science® Times Cited:	4
Deposited By:	Information and Communication Technology
Deposited On:	2017-10-19
Last Modified:	2018-03-08
Downloads:	77 View Download Statistics