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Location-based mobile marketing innovations
Citation
Yim, J and Ganesan, S and Kang, BH, Location-based mobile marketing innovations, Mobile Information Systems, 2017 Article 1303919. ISSN 1574-017X (2017) [Contribution to Refereed Journal]
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Copyright Statement
Copyright 2017 The Authors Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/
Abstract
The increasing complexity of the industry means that marketers must now be experts not only in marketing but also in people, data, delivery platforms, and mobile location-based marketing. The objective of location-based marketing via mobile devices is to encourage those activities as well as drive foot traffic, share discounts, and build customer loyalty. Mobile devices have been used to gather information about nearby businesses including reviews, directions, calling the business, and using the businesses’ mobile app. With location-based mobile marketing, the business is easy to find and have skillfully combined location-based marketing with an overall targeted marketing approach that includes social media, push notifications, email newsletters, and also offline marketing.
Item Details
Item Type: | Contribution to Refereed Journal |
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Keywords: | mobile marketing, innovations, location |
Research Division: | Information and Computing Sciences |
Research Group: | Data management and data science |
Research Field: | Information retrieval and web search |
Objective Division: | Information and Communication Services |
Objective Group: | Information systems, technologies and services |
Objective Field: | Information systems, technologies and services not elsewhere classified |
UTAS Author: | Kang, BH (Professor Byeong Kang) |
ID Code: | 121877 |
Year Published: | 2017 |
Web of Science® Times Cited: | 4 |
Deposited By: | Information and Communication Technology |
Deposited On: | 2017-10-19 |
Last Modified: | 2018-03-08 |
Downloads: | 77 View Download Statistics |
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