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Service system elements, value co-creation and well-being
Citation
Fitzgerald, S and Laud, G and Reid, M and Chung, E and Farrell, L and Kachersky, L and Rahman, K and Robinson, L and Saldanha, N, Service system elements, value co-creation and well-being, Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1-5. (2017) [Refereed Conference Paper]
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Copyright Statement
Copyright 2017 the Author
Official URL: https://anzmac.wildapricot.org/event-2455289
Abstract
Technology-mediated services are pervasive. While these services have improved our lives and productivity levels, it also has the potential to affect wellbeing. In this research, we consider the role of technology in service systems and discuss the elements that need to be managed in order for value co-creation to be realised and as such, achieve positive consumer outcomes. The elements are interface design, technology integration mechanisms, reputation systems and institutional logic. To the best of knowledge, this study is the first that proposes service system elements that can affect value co-creation efforts, which ultimately have an impact on consumer wellbeing at a collective level.
Item Details
| Item Type: | Refereed Conference Paper |
|---|---|
| Keywords: | service system control, wellbeing, value co-creation |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing theory |
| Objective Division: | Economic Framework |
| Objective Group: | Management and productivity |
| Objective Field: | Marketing |
| UTAS Author: | Laud, G (Dr Gauri Laud) |
| ID Code: | 121857 |
| Year Published: | 2017 |
| Deposited By: | TSBE |
| Deposited On: | 2017-10-18 |
| Last Modified: | 2018-05-24 |
| Downloads: | 0 |
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