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Service system elements, value co-creation and well-being

conference contribution
posted on 2023-05-23, 12:49 authored by Fitzgerald, S, Gaurangi LaudGaurangi Laud, Reid, M, Chung, E, Farrell, L, Kachersky, L, Rahman, K, Robinson, L, Saldanha, N
Technology-mediated services are pervasive. While these services have improved our lives and productivity levels, it also has the potential to affect wellbeing. In this research, we consider the role of technology in service systems and discuss the elements that need to be managed in order for value co-creation to be realised and as such, achieve positive consumer outcomes. The elements are interface design, technology integration mechanisms, reputation systems and institutional logic. To the best of knowledge, this study is the first that proposes service system elements that can affect value co-creation efforts, which ultimately have an impact on consumer wellbeing at a collective level.

History

Publication title

Australia New Zealand Marketing Association Conference

Editors

M Reid, L Brennan, and L Robinson

Pagination

1-5

Department/School

TSBE

Publisher

RMIT University

Place of publication

Australia

Event title

2017 Australia New Zealand Marketing Association Conference

Event Venue

Melbourne

Date of Event (Start Date)

2017-12-03

Date of Event (End Date)

2017-12-06

Rights statement

Copyright 2017 the Author

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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