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Service system elements, value co-creation and well-being
conference contribution
posted on 2023-05-23, 12:49 authored by Fitzgerald, S, Gaurangi LaudGaurangi Laud, Reid, M, Chung, E, Farrell, L, Kachersky, L, Rahman, K, Robinson, L, Saldanha, NTechnology-mediated services are pervasive. While these services have improved our lives and productivity levels, it also has the potential to affect wellbeing. In this research, we consider the role of technology in service systems and discuss the elements that need to be managed in order for value co-creation to be realised and as such, achieve positive consumer outcomes. The elements are interface design, technology integration mechanisms, reputation systems and institutional logic. To the best of knowledge, this study is the first that proposes service system elements that can affect value co-creation efforts, which ultimately have an impact on consumer wellbeing at a collective level.
History
Publication title
Australia New Zealand Marketing Association ConferenceEditors
M Reid, L Brennan, and L RobinsonPagination
1-5Department/School
TSBEPublisher
RMIT UniversityPlace of publication
AustraliaEvent title
2017 Australia New Zealand Marketing Association ConferenceEvent Venue
MelbourneDate of Event (Start Date)
2017-12-03Date of Event (End Date)
2017-12-06Rights statement
Copyright 2017 the AuthorRepository Status
- Restricted