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Service System Elements, Value Co-Creation and Well-Being

Citation

Fitzgerald, S and Laud, G and Reid, M and Chung, E and Farrell, L and Kachersky, L and Rahman, K and Robinson, L and Saldanha, N, Service System Elements, Value Co-Creation and Well-Being, Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1-5. (2017) [Refereed Conference Paper]


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Abstract

Technology-mediated services are pervasive. While these services have improved our lives and productivity levels, it also has the potential to affect wellbeing. In this research, we consider the role of technology in service systems and discuss the elements that need to be managed in order for value co-creation to be realised and as such, achieve positive consumer outcomes. The elements are interface design, technology integration mechanisms, reputation systems and institutional logic. To the best of knowledge, this study is the first that proposes service system elements that can affect value co-creation efforts, which ultimately have an impact on consumer wellbeing at a collective level.

Item Details

Item Type:Refereed Conference Paper
Keywords:Service, wellbeing, technology, co-creation
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Theory
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Laud, G (Dr Gauri Laud)
ID Code:121857
Year Published:2017
Deposited By:Office of TSBE
Deposited On:2017-10-18
Last Modified:2017-10-18
Downloads:0

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