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The Nut State Reserve experience review project final report


Evans, JD, The Nut State Reserve experience review project final report, Tasmanian Department of Primary Industries, Parks, Water and Environment, Hobart, Tasmania (2017) [Contract Report]

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This report identified the key target markets most likely to be attracted to the Nut State Reserve experience. These were the life long learner, nature enthusiast, nature-based tourist and Chinese visitor who commonly seek high quality worldclass natural attractions with scenic attributes and opportunities for educational experiences. There was consistency between the aspirations of the key target markets and were therefore considered complimentary potential visitor markets for the Nut State Reserve experience, with nature and wildlife being the most commonly desired.

Item Details

Item Type:Contract Report
Keywords:The Nut State Reserve, tourism, infrastructure, visitor preferences
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourist behaviour and visitor experience
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism infrastructure development
UTAS Author:Evans, JD (Dr Jennifer Evans)
ID Code:121176
Year Published:2017
Deposited By:Geography and Spatial Science
Deposited On:2017-09-13
Last Modified:2018-01-10

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