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Checkout Crisis Management

Citation

Grimmer, L, Checkout Crisis Management, Campus Morning Mail, Campus Morning Mail, Australia, 5 September 2017 (2017) [Magazine Article]


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Abstract

Marketing researcher Louise Grimmer (UTas) sets out the strategies used by Coles and Woolworths to account for unpopular actions. "The results suggest Coles and Woolworths dominate the Australian market to such an extent that image repair might not be an organisational priority. … Issues and crises played out on social media (and to some extent in the digital media) tend to become ‘yesterday’s news’ so quickly that many organisations choose to ‘ride out’ a crisis until the issue is replaced by another transgression from another organisation." No, it only looks like some universities behave this way.

Item Details

Item Type:Magazine Article
Keywords:Supermarkets; Retail; Image Restoration Theory
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Research Methodology
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Wholesale and Retail Trade
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:120990
Year Published:2017
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-09-05
Last Modified:2017-11-15
Downloads:0

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