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AirAsia: Towards a ‘new world’ carrier strategy and implications for performance management system design


Adler, R and Stringer, C and Shantapriyan, P and Birch, G, AirAsia: Towards a new world' carrier strategy and implications for performance management system design, The Routledge Companion to Performance Management and Control, Taylor & Francis Ltd, E Harris (ed), United Kingdom, pp. 1-27. ISBN 1138913545 (2018) [Research Book Chapter]

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Copyright 2018 selection and editorial matter, Elaine Harris; individual chapters, the contributors

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This chapter explores the changes occurring in the adopted strategies of airlines and the implications of new strategic orientations on the design of organisational performance management systems. The contingency theory literature recognises the impact of different strategic positions (e.g., Porter’s low-cost and differentiation strategies) on performance management system design (Anthony and Govindarajan, 2007). However, there has been little attention given to performance management design for organisations adopting a hybrid cost leadership/differentiation strategy (Adler, 2011; Ferreira and Otley, 2009; Ozdemir and Mecikoglu, 2016).

Item Details

Item Type:Research Book Chapter
Keywords:airlines, strategy, performance management systems
Research Division:Commerce, Management, Tourism and Services
Research Group:Accounting, auditing and accountability
Research Field:Management accounting
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Management
UTAS Author:Shantapriyan, P (Dr Paul Shantapriyan)
ID Code:120667
Year Published:2018
Deposited By:TSBE
Deposited On:2017-08-30
Last Modified:2019-08-13

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