University of Tasmania
Browse

File(s) under permanent embargo

AirAsia: Towards a ‘new world’ carrier strategy and implications for performance management system design

chapter
posted on 2023-05-24, 04:42 authored by Adler, R, Stringer, C, Shantapriyan, P, Birch, G
This chapter explores the changes occurring in the adopted strategies of airlines and the implications of new strategic orientations on the design of organisational performance management systems. The contingency theory literature recognises the impact of different strategic positions (e.g., Porter’s low-cost and differentiation strategies) on performance management system design (Anthony and Govindarajan, 2007). However, there has been little attention given to performance management design for organisations adopting a hybrid cost leadership/differentiation strategy (Adler, 2011; Ferreira and Otley, 2009; Ozdemir and Mecikoglu, 2016).

History

Publication title

The Routledge Companion to Performance Management and Control

Editors

E Harris

Pagination

1-27

ISBN

1138913545

Department/School

TSBE

Publisher

Taylor & Francis Ltd

Place of publication

United Kingdom

Extent

28

Rights statement

Copyright 2018 selection and editorial matter, Elaine Harris; individual chapters, the contributors

Repository Status

  • Restricted

Socio-economic Objectives

Management

Usage metrics

    University Of Tasmania

    Exports

    RefWorks
    BibTeX
    Ref. manager
    Endnote
    DataCite
    NLM
    DC