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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Citation

Ho, LPK and Nguyen, CN and Adhikari, RP and Miles, MP and Bonney, L, Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies, Journal of Innovation and Knowledge pp. 1-12. ISSN 2444-569X (In Press) [Refereed Article]


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DOI: doi:10.1016/j.jik.2017.03.008

Abstract

This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnamís Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.

Item Details

Item Type:Refereed Article
Keywords:beef cattle, market orientation, innovation, performance, emerging economy
Research Division:Agricultural and Veterinary Sciences
Research Group:Agriculture, Land and Farm Management
Research Field:Agricultural Systems Analysis and Modelling
Objective Division:Economic Framework
Objective Group:Measurement Standards and Calibration Services
Objective Field:Agricultural and Environmental Standards
Author:Ho, LPK (Mr Khanh Ho)
Author:Adhikari, RP (Dr Rajendra Adhikari)
Author:Miles, MP (Professor Morgan Miles)
Author:Bonney, L (Associate Professor Laurie Bonney)
ID Code:120253
Year Published:In Press
Deposited By:Tasmanian Institute of Agriculture
Deposited On:2017-08-17
Last Modified:2017-08-17
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