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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies


Ho, LPK and Nguyen, CN and Adhikari, RP and Miles, MP and Bonney, L, Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies, Journal of Innovation and Knowledge, 3, (3) pp. 154-163. ISSN 2444-569X (2018) [Refereed Article]


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Copyright 2017 Journal of Innovation & Knowledge. Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0)

DOI: doi:10.1016/j.jik.2017.03.008


This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnamís Central Highlands, the study examined the relation-ship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. How-ever, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation,innovation, and performance in agricultural value chains in emerging economies.

Item Details

Item Type:Refereed Article
Keywords:beef cattle, market orientation, innovation, performance, emerging economy
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Agriculture, land and farm management
Research Field:Agricultural systems analysis and modelling
Objective Division:Economic Framework
Objective Group:Measurement standards and calibration services
Objective Field:Agricultural and environmental standards and calibrations
UTAS Author:Ho, LPK (Mr Khanh Ho)
UTAS Author:Adhikari, RP (Dr Rajendra Adhikari)
UTAS Author:Miles, MP (Professor Morgan Miles)
UTAS Author:Bonney, L (Associate Professor Laurie Bonney)
ID Code:120253
Year Published:2018
Web of Science® Times Cited:61
Deposited By:Tasmanian Institute of Agriculture
Deposited On:2017-08-17
Last Modified:2019-03-25
Downloads:106 View Download Statistics

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