Davies, N and Murphy, DG and Van Rij, S and Woo, HH and Lawrentschuk, N, Online and social media presence of Australian and New Zealand urologists, BJU International, 116, (6) pp. 984-989. ISSN 1464-4096 (2015) [Refereed Article]
OBJECTIVE: To assess the online and social media presence of all practising Australian and New Zealand urologists.
SUBJECTS AND METHODS: In July 2014, all active members of the Urological Society of Australia and New Zealand (USANZ) were identified. A comprehensive search of Google and each social media platform (Facebook, Twitter, LinkedIn and YouTube) was undertaken for each urologist to identify any private websites or social media profiles.
RESULTS: Of the 435 urologists currently practising in Australia and New Zealand, 305 (70.1%) have an easily identifiable social media account. LinkedIn (51.3%) is the most commonly used form of social media followed by Twitter (33.3%) and private Facebook (30.1%) accounts. About half (49.8%) have a private business website. The average number of social media accounts per urologist is 1.42 and 16 urologists (3.7%) have an account with all searched social media platforms. Over half of those with a Twitter account (55.9%) follow a dedicated urology journal club and have a median (range) number of 'followers' of 12 (1-2 862). Social media users had a median (range) of 2 (0-8 717) 'tweets' on Twitter, 2 (1-45) LinkedIn posts and 1 (1-14) YouTube video.
CONCLUSION: This study represents a unique dataset not relying on selection or recall bias but using data freely available to patients and colleagues to gauge social media presence of urologists. Most Australian and New Zealand urologists have a readily identifiable online and social media presence, with widespread and consistent use across both countries.
|Item Type:||Refereed Article|
|Keywords:||Twitter; internet; medico-legal; social media; urology|
|Research Division:||Medical and Health Sciences|
|Research Group:||Clinical Sciences|
|Research Field:||Nephrology and Urology|
|Objective Group:||Health and Support Services|
|Objective Field:||Health and Support Services not elsewhere classified|
|Author:||Davies, N (Dr Nicholas Davies)|
|Web of Science® Times Cited:||14|
|Deposited By:||Health Sciences|
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