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Fakes and fashion: Understanding counterfeit crisis in the Middle East

journal contribution
posted on 2023-05-19, 09:21 authored by Rahman, K, Mulye, R, Gaurangi LaudGaurangi Laud
This research examines the determinants of consumers’ willingness to buy counterfeit brands in UAE using a sequence of three methods: a projective technique, an exploratory stepwise regression modeling, and a structural equation model. Of the several variables examined, frequent change in fashion was found to be the dominant driver of willingness to buy counterfeit brands.

History

Publication title

European Advances in Consumer Research

Volume

10

Pagination

90-94

ISSN

0098-9258

Department/School

TSBE

Publisher

Assoc Consumer Research

Place of publication

C/O James A Muncy, Po Box 2310, Valdosta, USA, Ga, 31604

Rights statement

© 2017 Association for Consumer Research. All Rights Reserved. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.

Repository Status

  • Restricted

Socio-economic Objectives

Property, business support services and trade not elsewhere classified

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