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Fakes and fashion: Understanding counterfeit crisis in the Middle East


Rahman, K and Mulye, R and Laud, G, Fakes and fashion: Understanding counterfeit crisis in the Middle East, European Advances in Consumer Research, 10 pp. 90-94. ISSN 0098-9258 (2013) [Refereed Article]

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This research examines the determinants of consumers’ willingness to buy counterfeit brands in UAE using a sequence of three methods: a projective technique, an exploratory stepwise regression modeling, and a structural equation model. Of the several variables examined, frequent change in fashion was found to be the dominant driver of willingness to buy counterfeit brands.

Item Details

Item Type:Refereed Article
Keywords:fashion, counterfeit, Middle East
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing theory
Objective Division:Commercial Services and Tourism
Objective Group:Property, business support services and trade
Objective Field:Property, business support services and trade not elsewhere classified
UTAS Author:Laud, G (Dr Gauri Laud)
ID Code:119832
Year Published:2013
Deposited By:TSBE
Deposited On:2017-08-07
Last Modified:2018-02-08

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