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Fakes and fashion: Understanding counterfeit crisis in the Middle East
Citation
Rahman, K and Mulye, R and Laud, G, Fakes and fashion: Understanding counterfeit crisis in the Middle East, European Advances in Consumer Research, 10 pp. 90-94. ISSN 0098-9258 (2013) [Refereed Article]
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Abstract
This research examines the determinants of consumers’ willingness
to buy counterfeit brands in UAE using a sequence of three
methods: a projective technique, an exploratory stepwise regression
modeling, and a structural equation model. Of the several variables
examined, frequent change in fashion was found to be the dominant
driver of willingness to buy counterfeit brands.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | fashion, counterfeit, Middle East |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing theory |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, business support services and trade |
| Objective Field: | Property, business support services and trade not elsewhere classified |
| UTAS Author: | Laud, G (Dr Gauri Laud) |
| ID Code: | 119832 |
| Year Published: | 2013 |
| Deposited By: | TSBE |
| Deposited On: | 2017-08-07 |
| Last Modified: | 2018-02-08 |
| Downloads: | 0 |
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