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Fakes and fashion: Understanding counterfeit crisis in the Middle East
journal contribution
posted on 2023-05-19, 09:21 authored by Rahman, K, Mulye, R, Gaurangi LaudGaurangi LaudThis research examines the determinants of consumers’ willingness to buy counterfeit brands in UAE using a sequence of three methods: a projective technique, an exploratory stepwise regression modeling, and a structural equation model. Of the several variables examined, frequent change in fashion was found to be the dominant driver of willingness to buy counterfeit brands.
History
Publication title
European Advances in Consumer ResearchVolume
10Pagination
90-94ISSN
0098-9258Department/School
TSBEPublisher
Assoc Consumer ResearchPlace of publication
C/O James A Muncy, Po Box 2310, Valdosta, USA, Ga, 31604Rights statement
© 2017 Association for Consumer Research. All Rights Reserved. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/.Repository Status
- Restricted