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Philanthropic fundraising of higher education institutions: a review of the Malaysian and Australian perspectives

Citation

Rohayati, MI and Najdi, Y and Williamson, J, Philanthropic fundraising of higher education institutions: a review of the Malaysian and Australian perspectives, Sustainability, 8, (6) Article 541. ISSN 2071-1050 (2016) [Refereed Article]


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Copyright Statement

Copyright 2016 the Authors. Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/

DOI: doi:10.3390/su8060541

Abstract

Currently, higher education institutions are facing rapidly rising costs and limitations in governmental funding. Accordingly, higher education institutions need sustainable forms of funding to operate effectively and remain competitive. In their attempts to identify causes and initiatives, world universities have paid more attention to philanthropic support. In their effort to raise funds, many institutions have grappled with questions of why donors give and what motivates donors to give. To address these questions, scholars must consider the influence of demographic and socio-economic characteristics, as well as internal and external motivational parameters on successful giving behaviour. However, much more attention has been paid to universities in Western countries and the United States. This study aims to review the factors influencing organizational philanthropic fundraising success and to gain an understanding of factors affecting donors’ giving decisions and perceptions of giving. This work focuses on donors’ giving to Malaysian and Australian public universities.

Item Details

Item Type:Refereed Article
Keywords:Australia, donor, higher education institutions, Malaysia, philanthropy
Research Division:Education
Research Group:Education systems
Research Field:Higher education
Objective Division:Education and Training
Objective Group:Schools and learning environments
Objective Field:Management, resources and leadership
UTAS Author:Williamson, J (Professor John Williamson)
ID Code:118983
Year Published:2016
Web of Science® Times Cited:3
Deposited By:Education
Deposited On:2017-07-25
Last Modified:2017-10-18
Downloads:106 View Download Statistics

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