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Overstimulation in the service environment: The emergence of co-created obsession

Citation

Laud, G, Overstimulation in the service environment: The emergence of co-created obsession, Proceeding of the QUIS International Research Symposium on Service Excellence in Management, 12-15 June 2017, Portugal (2017) [Conference Extract]


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Abstract

This paper introduces the concept of 'co-created obsession' to capture consumer's intense engagement within a consumption community and interactions within a service system. Such intense engagement may lead to overstimulation and subsequent reduction in the benefits that consumers derive from engagement in these platforms, and potential disengagement. Drawing on behavioural psychology, sociology, and service literature, we define co-created obsession and propose a conceptual framework that helps explain how co-created obsession may develop and occur.

Item Details

Item Type:Conference Extract
Keywords:Co-creation, Obsession, Overstimulation, Engagement, Consumption Communities
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Theory
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Laud, G (Dr Gauri Laud)
ID Code:118390
Year Published:2017
Deposited By:Marketing
Deposited On:2017-07-11
Last Modified:2017-07-11
Downloads:0

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