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It takes two to tango: customization and standardization as colluding logics in healthcare

journal contribution
posted on 2023-05-22, 03:07 authored by Greenfield, D, Kathy Eljiz, Kerryn Butler-HendersonKerryn Butler-Henderson
The healthcare context is characterized with new developments, technologies, ideas and expectations that are continually reshaping the frontline of care delivery. Mannion and Exworthy identify two key factors driving this complexity, ‘standardization’ and ‘customization,’ and their apparent resulting paradox to be negotiated by healthcare professionals, managers and policy makers. However, while they present a compelling argument an alternative viewpoint exists. An analysis is presented that shows instead of being ‘competing’ logics in healthcare, standardization and customization are long standing ‘colluding’ logics. Mannion and Exworthy’s call for further sustained work to understand this complex, contested space is endorsed, noting that it is critical to inform future debates and service decisions.

History

Publication title

International Journal of Health Policy and Management

Volume

6

Issue

7

Pagination

1-3

ISSN

2322-5939

Department/School

College Office - College of Business and Economics

Publisher

Kerman University of Medical Sciences

Place of publication

Islamic Republic of Iran

Repository Status

  • Restricted

Socio-economic Objectives

Evaluation of health and support services not elsewhere classified

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