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It takes two to tango: customization and standardization as colluding logics in healthcare


Greenfield, D and Eljiz, K and Butler-Henderson, K, It takes two to tango: customization and standardization as colluding logics in healthcare, International Journal of Health Policy and Management, 6, (7) pp. 1-3. ISSN 2322-5939 (2017) [Contribution to Refereed Journal]

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DOI: doi:10.15171/ijhpm.2017.77


The healthcare context is characterized with new developments, technologies, ideas and expectations that are continually reshaping the frontline of care delivery. Mannion and Exworthy identify two key factors driving this complexity, ‘standardization’ and ‘customization,’ and their apparent resulting paradox to be negotiated by healthcare professionals, managers and policy makers. However, while they present a compelling argument an alternative viewpoint exists. An analysis is presented that shows instead of being ‘competing’ logics in healthcare, standardization and customization are long standing ‘colluding’ logics. Mannion and Exworthy’s call for further sustained work to understand this complex, contested space is endorsed, noting that it is critical to inform future debates and service decisions.

Item Details

Item Type:Contribution to Refereed Journal
Keywords:healthcare, safety, quality, patient centered-care
Research Division:Health Sciences
Research Group:Health services and systems
Research Field:Health services and systems not elsewhere classified
Objective Division:Health
Objective Group:Evaluation of health and support services
Objective Field:Evaluation of health and support services not elsewhere classified
UTAS Author:Greenfield, D (Professor David Greenfield)
UTAS Author:Eljiz, K (Dr Kathy Eljiz)
UTAS Author:Butler-Henderson, K (Associate Professor Kerryn Butler-Henderson)
ID Code:118353
Year Published:2017
Web of Science® Times Cited:6
Deposited By:College Office - CoBE
Deposited On:2017-07-11
Last Modified:2017-09-29

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