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Case study: Tasmania driving innovation in the visitor economy


Eccleston, RG and Hardy, A and Tinch, DR, Case study: Tasmania driving innovation in the visitor economy, Improving service sector productivity: the economic imperative, CEDA, CEDA (ed), Australia, pp. 112-116. ISBN 0858013134 (2017) [Other Book Chapter]

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Tourism is now Australia’s second most valuable export industry and is a particularly important driver of economic and employment growth in regional communities. Nowhere is this truer than Tasmania, where tourist numbers have increased by 40 per cent over the past five years, making a significant contribution to the island state’s economic recovery along the way. While few dispute the size and significance of the sector, the innovative use of technology to enhance the visitor experience and create value has largely been limited to marketing and to transforming the relationship between tourism operators and their customers. Technology may have revolutionised the way we plan and book our holidays, not to mention the way that we travel, but industry and government alike have been much slower to embrace technology to analyse and respond to more systemic trends in this large and dynamic sector. A team of researchers from the University of Tasmania, headed by project leaders Professor Richard Eccleston and Dr Anne Hardy, are challenging this very traditional approach to tourism market research and the rest of the world is watching.

Item Details

Item Type:Other Book Chapter
Keywords:Tourism tracking Tasmania, service economy
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Tourism management
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Tourism services not elsewhere classified
UTAS Author:Eccleston, RG (Professor Richard Eccleston)
UTAS Author:Hardy, A (Associate Professor Anne Hardy)
UTAS Author:Tinch, DR (Dr Dugald Tinch)
ID Code:118333
Year Published:2017
Deposited By:College Office - CALE
Deposited On:2017-07-10
Last Modified:2017-07-10
Downloads:8 View Download Statistics

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