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Paradoxes of city branding and societal changes

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posted on 2023-05-22, 17:58 authored by Can Seng OoiCan Seng Ooi
© Keith Dinnie 2011. All rights reserved. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

History

Publication title

City Branding: Theory and Cases

Editors

K Dinnie

Pagination

54-61

ISBN

978-0-230-29479-0

Department/School

School of Social Sciences

Publisher

Palgrave Macmillian

Place of publication

United Kingdom

Extent

28

Rights statement

Copyright 2011 Selection and editorial matter, Keith Dinnie; individual chapters, individual authors; foreword, Bill Baker

Repository Status

  • Restricted

Socio-economic Objectives

Expanding knowledge in human society

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