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Paradoxes of city branding and societal changes


Ooi, CS, Paradoxes of city branding and societal changes, City Branding: Theory and Cases, Palgrave Macmillian, K Dinnie (ed), United Kingdom, pp. 54-61. ISBN 978-0-230-29479-0 (2011) [Research Book Chapter]

Copyright Statement

Copyright 2011 Selection and editorial matter, Keith Dinnie; individual chapters, individual authors; foreword, Bill Baker

DOI: doi:10.1057/9780230294790


© Keith Dinnie 2011. All rights reserved. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Item Details

Item Type:Research Book Chapter
Research Division:Built Environment and Design
Research Group:Urban and regional planning
Research Field:Urban and regional planning not elsewhere classified
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in human society
UTAS Author:Ooi, CS (Professor Can Seng Ooi)
ID Code:117687
Year Published:2011
Deposited By:Office of the School of Social Sciences
Deposited On:2017-06-23
Last Modified:2017-11-10

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