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Australian consumer awareness of health benefits associated with vegetable consumption


Rekhy, R and Khan, A and Eason, J and MacTavish-West, H and Lister, C and McConchie, R, Australian consumer awareness of health benefits associated with vegetable consumption, Nutrition and Dietetics, 74, (2) pp. 175-184. ISSN 1446-6368 (2016) [Refereed Article]

Copyright Statement

Copyright 2016 Dietitians Association of Australia

DOI: doi:10.1111/1747-0080.12328


Aim: The present study investigated the perceived health benefits of specific vegetable consumption to guide the use of nutrition and health claims on vegetable marketing collateral.

Methods: Free elicitation and consumer ranking data were collected through an online survey of 1000 adults from across Australia and analysed for the perceived importance of vegetables in the daily diet, number of serves consumed per day, knowledge about health-related benefits of specific vegetables and perceived health benefits of vegetable consumption.

Results: The importance of vegetables in the diet and daily vegetable consumption was higher in people from an English-speaking background, females, people aged 45 years and over and people living in non-metropolitan areas. Digestion was selected as the major health benefit from consumption of specific vegetables. However, understanding of the health benefits of specific vegetable consumption was relatively low among consumers. Half of the respondents were not sure of the health benefits associated with specific vegetables, except for carrots and spinach. Some respondents volunteered nutrient content or other information.

Conclusions: There was no clear indication that consumers understand the specific health benefits conferred by consumption of vegetables. Nutrient and health benefit labelling therefore has the capacity to enhance knowledge of vegetable consumers. It is recommended that health benefit labelling be tailored to promote greater consumption of vegetables in those demographic groups where vegetable consumption was lower. The present study assists the Australian vegetable industry in helping consumers make more informed consumption choices.

Item Details

Item Type:Refereed Article
Keywords:consumer education, demographic group, health benefit, nutritional information, vegetable consumption, vegetable packaging
Research Division:Biomedical and Clinical Sciences
Research Group:Nutrition and dietetics
Research Field:Nutrition and dietetics not elsewhere classified
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Nutrition
UTAS Author:MacTavish-West, H (Dr Hazel MacTavish-West)
ID Code:117474
Year Published:2016
Web of Science® Times Cited:2
Deposited By:Tasmanian Institute of Agriculture
Deposited On:2017-06-15
Last Modified:2017-08-29

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