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Is customer loyalty enough for the sellers?


Fazal-E-Hansan, S, Is customer loyalty enough for the sellers?, QUT School of Business Colloquium, Queensaland (2009) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Fazal-E-Hansan, S (Dr Syed Fazal-E-Hasan)
ID Code:115947
Year Published:2009
Deposited By:TSBE
Deposited On:2017-04-21
Last Modified:2017-04-21

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