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The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude
Citation
Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude, Australian & New Zealand Marketing Academy Conference, 5-7 December, Christchurch (2016) [Conference Extract]
Item Details
| Item Type: | Conference Extract |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| UTAS Author: | Fazal-E-Hasan, S (Dr Syed Fazal-E-Hasan) |
| ID Code: | 115941 |
| Year Published: | 2016 |
| Deposited By: | TSBE |
| Deposited On: | 2017-04-21 |
| Last Modified: | 2017-04-21 |
| Downloads: | 0 |
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