eCite Digital Repository
The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude
Citation
Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude, Australian & New Zealand Marketing Academy Conference, 5-7 December, Christchurch (2016) [Conference Extract]
Item Details
Item Type: | Conference Extract |
---|---|
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Fazal-E-Hasan, S (Dr Syed Fazal-E-Hasan) |
ID Code: | 115941 |
Year Published: | 2016 |
Deposited By: | TSBE |
Deposited On: | 2017-04-21 |
Last Modified: | 2017-04-21 |
Downloads: | 0 |
Repository Staff Only: item control page