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The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude

conference contribution
posted on 2023-05-24, 15:57 authored by Fazal-E-Hasan, S, Lings, I, Mortimer, G, Neale, L
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History

Publication title

Australian & New Zealand Marketing Academy Conference

Department/School

TSBE

Publisher

Australian & New Zealand Marketing Academy

Place of publication

New Zealand

Event title

Australian & New Zealand Marketing Academy Conference

Event Venue

Christchurch

Date of Event (Start Date)

2016-12-05

Date of Event (End Date)

2016-12-07

Repository Status

  • Restricted

Socio-economic Objectives

Marketing

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    University Of Tasmania

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