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The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude

Citation

Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude, Australian & New Zealand Marketing Academy Conference, 5-7 December, Christchurch (2016) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Fazal-E-Hasan, S (Dr Syed Fazal-E-Hasan)
ID Code:115941
Year Published:2016
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-04-21
Last Modified:2017-04-21
Downloads:0

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