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Strategic analysis: A key factor in developing horticultural supply chains in transitional Asian economies


George, AP and Nissen, RJ and Broadley, RH, Strategic analysis: A key factor in developing horticultural supply chains in transitional Asian economies, Acta Horticulturae, 699 pp. 205-211. ISSN 0567-7572 (2006) [Refereed Article]

Copyright Statement

Copyright 2006 ISHS

DOI: doi:10.17660/ActaHortic.2006.699.23


Globalisation is set to have a major impact on world horticultural production and distribution of fruit and vegetables throughout the world. In contrast to developing countries such as China, production and consumption of fresh fruit and vegetables in most developed countries is relatively static. For developed countries, we are starting to see consolidation in the number of farms producing fruit and vegetables with falling or static prices and real farm incomes. Global supply chains are now dominated by a few large multi-national retailers supplied by preferred trans-national distribution companies. The major competitive advantages that are emerging are consistency of supply of high quality product over an extended season and the control of genetic resources and their marketing. To capture these new competitive advantages, new strategic analyses and planning processes must be implemented. In the past, strategic analyses and planning has been undertaken on an ad hoc basis without accurate global intelligence. In the future, working On the supply chain' will become equally, if not more important, than working 'in the supply chain'. A revised approach to strategic planning, which encompasses and adjusts for the changes caused by globalisation, is urgently needed. A new 6-step strategic analyses process is described.

Item Details

Item Type:Refereed Article
Keywords:China, fruit, vegetable, trade, globalisation, strategic planning, supermarkets
Research Division:Agricultural, Veterinary and Food Sciences
Research Group:Horticultural production
Research Field:Horticultural crop growth and development
Objective Division:Plant Production and Plant Primary Products
Objective Group:Horticultural crops
Objective Field:Horticultural crops not elsewhere classified
UTAS Author:Nissen, RJ (Dr Robert Nissen)
ID Code:115589
Year Published:2006
Deposited By:Tasmanian Institute of Agriculture
Deposited On:2017-03-31
Last Modified:2017-04-06

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