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Selling the south: Marketing and commercialisation of Antarctica


Nielsen, HE, Selling the south: Marketing and commercialisation of Antarctica, Handbook on the Politics of Antarctica, Edward Elgar, K Dodds, AD Hemmings and P Roberts (ed), United Kingdom, pp. 183-199. ISBN 978 1 78471 767 4 (2017) [Research Book Chapter]

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Copyright 2017 Klaus Dodds, Alan D. Hemmings and Peter Roberts

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This chapter details the range of material and imaginary resources that have been taken from Antarctica, and provides the context for the continent's commercialisation. How different people view this situation depends on their values and on their 'Antarctic imaginary' - the cluster of values, tropes and ideas that they associate with the place. The cultural frame through which we view Antarctica is often taken for granted, but it is this frame that plays a vital role in shaping our values and priorities. The second part of the chapter therefore examines representa­tions of the continent in the advertising media, highlighting the various ways Antarctica has been used symbolically.

Item Details

Item Type:Research Book Chapter
Keywords:Antarctica, commercialisation, marketing
Research Division:Human Society
Research Group:Sociology
Research Field:Environmental sociology
Objective Division:Environmental Management
Objective Group:Other environmental management
Objective Field:Other environmental management not elsewhere classified
UTAS Author:Nielsen, HE (Dr Hanne Nielsen)
ID Code:115534
Year Published:2017
Deposited By:Office of the School of Humanities
Deposited On:2017-03-29
Last Modified:2018-04-30

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