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Political Branding: A Consumer Perspective on Australian Political Parties
Citation
Grimmer, M and Grube, D, Political Branding: A Consumer Perspective on Australian Political Parties, Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract]
Item Details
Item Type: | Conference Extract |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Grimmer, M (Professor Martin Grimmer) |
UTAS Author: | Grube, D (Associate Professor Dennis Grube) |
ID Code: | 114434 |
Year Published: | 2016 |
Deposited By: | TSBE |
Deposited On: | 2017-02-15 |
Last Modified: | 2017-02-15 |
Downloads: | 0 |
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