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Political Branding: A Consumer Perspective on Australian Political Parties

Citation

Grimmer, M and Grube, D, Political Branding: A Consumer Perspective on Australian Political Parties, Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Grimmer, M (Professor Martin Grimmer)
Author:Grube, D (Associate Professor Dennis Grube)
ID Code:114434
Year Published:2016
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-02-15
Last Modified:2017-02-15
Downloads:0

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