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Political Branding: A Consumer Perspective on Australian Political Parties
Citation
Grimmer, M and Grube, D, Political Branding: A Consumer Perspective on Australian Political Parties, Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract]
Item Details
| Item Type: | Conference Extract |
|---|---|
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
| Objective Division: | Economic Framework |
| Objective Group: | Management and Productivity |
| Objective Field: | Marketing |
| Author: | Grimmer, M (Associate Professor Martin Grimmer) |
| Author: | Grube, D (Associate Professor Dennis Grube) |
| ID Code: | 114434 |
| Year Published: | 2016 |
| Deposited By: | Tasmanian School of Business and Economics |
| Deposited On: | 2017-02-15 |
| Last Modified: | 2017-02-15 |
| Downloads: | 0 |
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