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Internet-enabled access to alternative food networks: A comparison of online and offline food shoppers and their differing interpretations of quality

Citation

Wills, BD and Arundel, A, Internet-enabled access to alternative food networks: A comparison of online and offline food shoppers and their differing interpretations of quality, Agriculture and Human Values, 34, (3) pp. 701-712. ISSN 0889-048X (2017) [Refereed Article]

Copyright Statement

Copyright Springer Science+Business Media Dordrecht 2017

DOI: doi:10.1007/s10460-017-9771-2

Abstract

Online food retail has the potential to broaden access to systems of food provision which promote social and environmental quality attributes. This possibility is explored using data from a survey of 365 consumers who purchased food either via internet retailers of local and organic food, or via farmersí markets, in Vancouver, Canada and Melbourne, Australia. Survey results are analyzed using principal component and regression techniques and interpreted via the theoretical framework of conventions theory. Key findings show that while online retailers of local organic food are not currently attracting more resource constrained consumers, they do appeal to a similar, although broader, array of quality conventions. This research provides new insights into the challenges and opportunities associated with increasing consumer access to alternative food networks, as well as adding to the small number of quantitative studies in the conventions theory literature.

Item Details

Item Type:Refereed Article
Keywords:Alternative food systems, internet commerce, access equity, conventions theory
Research Division:Economics
Research Group:Applied Economics
Research Field:Applied Economics not elsewhere classified
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Supply and Demand
Author:Wills, BD (Dr Benjamin Wills)
Author:Arundel, A (Professor Anthony Arundel)
ID Code:114098
Year Published:2017
Deposited By:Australian Innovation Research Centre
Deposited On:2017-02-06
Last Modified:2017-11-09
Downloads:0

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