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Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania
Citation
Grimmer, L, Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania, CAUTHE Conference, 7-10 February 2016, Dunedin, New Zealand (2017) [Conference Extract]
Item Details
Item Type: | Conference Extract |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
ID Code: | 114063 |
Year Published: | 2017 |
Deposited By: | TSBE |
Deposited On: | 2017-02-03 |
Last Modified: | 2017-04-20 |
Downloads: | 0 |
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