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Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania

Citation

Grimmer, L, Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania, CAUTHE Conference, 7-10 February 2016, Dunedin, New Zealand (2017) [Conference Extract]

Item Details

Item Type:Conference Extract
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Economic Framework
Objective Group:Management and Productivity
Objective Field:Marketing
Author:Grimmer, L (Dr Louise Grimmer)
ID Code:114063
Year Published:2017
Deposited By:Tasmanian School of Business and Economics
Deposited On:2017-02-03
Last Modified:2017-04-20
Downloads:0

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