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Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania
Grimmer, L, Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania, Case Studies in Food Retailing and Distribution, Elsevier Ltd, J Byrom and D Medway (ed), United States, pp. 13-24. ISBN 9780081020371 (2019) [Research Book Chapter]
Copyright 2019 Elsevier Ltd.
Food retailing is an essential economic, social, and cultural activity, and an important part of local communities and regions. Small retailers contribute to their local areas through the provision of goods and employment opportunities, and they provide an alternative to large firms. Whilst collectively, small grocers make a significant contribution to local, state, and national economies, in a global market they face increasing challenges. Competition from large, multinational supermarkets has a significant impact on the ability of smaller operators to survive and prosper. Using case study methodology and the lens of Porterís (1980, 1985) Competitive Advantage theory, this chapter examines the differentiation strategy of two successful small, independent grocery chains in Tasmania, Australia. The analysis will extend the use of the competitive advantage framework and make an important contribution to the field of small and independent grocery retailing by identifying strategies and practices that improve competitiveness and performance for such retailers.
|Item Type:||Research Book Chapter|
|Keywords:||retailing strategy, competitive strategy, supermarket, independent, SME, small business, family-run business, Tasmania, Australia|
|Research Division:||Commerce, Management, Tourism and Services|
|Research Field:||Marketing management (incl. strategy and customer relations)|
|Objective Division:||Economic Framework|
|Objective Group:||Management and productivity|
|UTAS Author:||Grimmer, L (Dr Louise Grimmer)|
|Year Published:||2019 (online first 2018)|
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