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Modelling the Government/Cultural Tourism Marketing Interface


Lehman, KF and Wickham, MD and Reiser, D, Modelling the Government/Cultural Tourism Marketing Interface, Tourism Planning & Development, 14, (4) pp. 467-482. ISSN 2156-8324 (2017) [Refereed Article]

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Copyright 2017 Informa UK Limited, trading as Taylor & Francis Group

DOI: doi:10.1080/21568316.2016.1272483


The arts and cultural sector is recognised as an important driver of urban and regional development, with empirical evidence linking it to economic growth, social inclusion and increased social capital. Despite best efforts, however, government-sponsored cultural tourism policy development has been met with mixed results; researchers and practitioners alike agreeing that there are fundamental issues regarding government policy conceptualisation and implementation in this regard. In order to explore the policy development decisions that underpinned a successful cultural tourism-based economic and social development, this paper examines the relationship between a regional government and the globally renowned Museum of Old and New Art located in Tasmania, Australia. The quasi-longitudinal data revealed four critical interactions underpinning the regional government’s cultural tourism policy development: cooperation between the Tasmanian government and (a) the cultural organisation and (b) related industries; the provision of supportive infrastructure, and; the ability of the cultural organisation to provide immersive experiences.

Item Details

Item Type:Refereed Article
Keywords:Cultural tourism; government planning; MONA; Australia; marketing
Research Division:Commerce, Management, Tourism and Services
Research Group:Tourism
Research Field:Impacts of tourism
Objective Division:Commercial Services and Tourism
Objective Group:Tourism services
Objective Field:Economic issues in tourism
UTAS Author:Lehman, KF (Dr Kim Lehman)
UTAS Author:Wickham, MD (Dr Mark Wickham)
UTAS Author:Reiser, D (Mr Dirk Reiser)
ID Code:113744
Year Published:2017
Web of Science® Times Cited:6
Deposited By:TSBE
Deposited On:2017-01-19
Last Modified:2017-12-14

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