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Cherish (fairy dress), Cherish (kitty doll), Toybox


MacDonald, AL, Cherish (fairy dress), Cherish (kitty doll), Toybox, Goulbourn Regional Art Gallery, Goulbourn, NSW, Australia, pp. 2 (2015) [Acquisition]

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Cherish Each January, the annual Toy Fair at New York’s Javits Centre presents over 100,000 new toys. In any given year, at least 75,000 of these are predominantly pink in colour. The pink toys collected for the Cherish project were created as accessories to children’s fantasies and imaginative play, dress-ups and parties. As a consequence their role extends beyond pure ornament and artifice to become a powerful accoutrement to the enchanting, transitory and impressionable childhood world. Chosen for their symbolic references to femininity, cuteness and sweetness, these talismanic objects are a celebration of the new pink-and-pretty girlie-girl culture; a culture that purports to encourage young girls to positively define themselves as feminine. However, like all the best fairy tales, the pink toys in Cherish are also cautionary. The potential impact of their monochromatic, one dimensional and typecast representation of femininity is troubling.

Item Details

Item Type:Acquisition
Keywords:contemporary art, photo media, still life, consumption, childhood
Research Division:Creative Arts and Writing
Research Group:Visual arts
Research Field:Fine arts
Objective Division:Culture and Society
Objective Group:Arts
Objective Field:The creative arts
UTAS Author:MacDonald, AL (Ms Anne MacDonald)
ID Code:112621
Year Published:2015
Deposited By:Office of the School of Creative Arts and Media
Deposited On:2016-11-18
Last Modified:2016-12-01

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