Non-price competition in the port sector: A case study of ports in Turkey
Esmer, S and Nguyen, H-O and Bandara, YM and Yeni, K, Non-price competition in the port sector: A case study of ports in Turkey, Asian Journal of Shipping and Logistics, 32, (1) pp. 3-11. ISSN 2092-5212 (2016) [Refereed Article]
Copyright 2015 The Korean Association of Shipping and Logistics, Inc.
Although the port sector has been facing increasing competition, there is limited research on how ports compete using non-price competition strategies. There are a few studies on non-price competition in the port sector. However they mainly focus on the marketing aspect. This paper seeks to fill this gap in the literature, especially from a combined marketing-economic perspective. Especially the paper's main objective is to identify the determinants of non-price competition in the port sector and evaluate their effect on various aspects of non-price competition. We start with a general conceptual framework to explain how competition in the sector can be affected by various factors and then propose an analytical framework on non-price competition. The analytical model is then used to support the design of a survey questionnaire. Next, hypothesis tests are conducted using exploratory factor analysis (EFA) and structural equation modeling (SEM) and data collected from a survey of Turkish ports. Based on the analysis results, the implications for port management and future research are also discussed.
non-price competition, port services, SEM, Turkish ports, port competition, marketing, maritime transport, Turkey