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The MONA Effect


Franklin, A, The MONA Effect, The Place Economy, Andrew Hoyne Design, A Horne (ed), Australia, pp. 168-199. ISBN 978-0-995377110 (2016) [Research Book Chapter]

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Welcome to the living, breathing, entertaining and beguiling, shocking and 'delicious embodement of cultural placemaking, with social and economic credentials that haw earned is status as a global case study. MONA, as investigated and celebrated by Professor Adrian Franklin from the University of Tasmania, must be seen to be believed. It cannot easily be replicated, but that won't stop people trying. What has made MONA such a transgressive and progressive force in Tasmania? This all-encompassing clifftop precinct comprises museum, hotel, dining, brewing, winemaking, performance, landscaping, peacocks and more. Acknowledging few limits - exerting its influence day and night, through winter and summer, for locals and visitors from around the world - this spectacular place showcases what is possible when ambition, imagination, investment and audacity align.

Item Details

Item Type:Research Book Chapter
Research Division:Human Society
Research Group:Sociology
Research Field:Sociology not elsewhere classified
Objective Division:Culture and Society
Objective Group:Arts
Objective Field:Music
UTAS Author:Franklin, A (Professor Adrian Franklin)
ID Code:112159
Year Published:2016
Deposited By:School of Social Sciences
Deposited On:2016-10-28
Last Modified:2017-06-26

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