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Seven Key Drivers to Online Retailing Growth in KSA
Citation
AlGhamdi, R and Drew, S, Seven Key Drivers to Online Retailing Growth in KSA, IADIS International Conference E-Society 2011, 10 - 13 March, Avila, Spain, pp. 237-244. (2011) [Refereed Conference Paper]
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Copyright Statement
Copyright 2011 IADIS
Official URL: http://www.iadisportal.org/e-society-2011-proceedi...
Abstract
Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. This
paper reports research that identifies and explores key issues to enhance the diffusion of online retailing in Saudi Arabia.
Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce
activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies
from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by
conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, 7 key drivers to online retailing
diffusion in Saudi Arabia are identified. These key drivers are government support, providing trustworthy and secure
online payments options, provision of individual house mailboxes, providing high speed Internet connection at low cost,
providing educational programs, the success of bricks-and-clicks model, and competitive prices.
Item Details
Item Type: | Refereed Conference Paper |
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Keywords: | online retail, key, drivers, growth, Saudi Arabia |
Research Division: | Language, Communication and Culture |
Research Group: | Communication and media studies |
Research Field: | Communication technology and digital media studies |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in the information and computing sciences |
UTAS Author: | Drew, S (Dr Steve Drew) |
ID Code: | 112113 |
Year Published: | 2011 |
Deposited By: | Curriculum and Academic Development |
Deposited On: | 2016-10-27 |
Last Modified: | 2017-11-27 |
Downloads: | 0 |
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