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Seven Key Drivers to Online Retailing Growth in KSA
Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. This paper reports research that identifies and explores key issues to enhance the diffusion of online retailing in Saudi Arabia. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, 7 key drivers to online retailing diffusion in Saudi Arabia are identified. These key drivers are government support, providing trustworthy and secure online payments options, provision of individual house mailboxes, providing high speed Internet connection at low cost, providing educational programs, the success of bricks-and-clicks model, and competitive prices.
History
Publication title
IADIS International Conference E-Society 2011Pagination
237-244Department/School
DVC - EducationPublisher
IADISPlace of publication
Avila, SpainEvent title
IADIS International Conference E-Society 2011Event Venue
Avila, SpainDate of Event (Start Date)
2011-03-10Date of Event (End Date)
2011-03-13Rights statement
Copyright 2011 IADISRepository Status
- Restricted