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Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. This paper reports research that identifies and explores key issues to enhance the diffusion of online retailing in Saudi Arabia. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, 7 key drivers to online retailing diffusion in Saudi Arabia are identified. These key drivers are government support, providing trustworthy and secure online payments options, provision of individual house mailboxes, providing high speed Internet connection at low cost, providing educational programs, the success of bricks-and-clicks model, and competitive prices.

Item Type:	Refereed Conference Paper
Keywords:	online retail, key, drivers, growth, Saudi Arabia
Research Division:	Language, Communication and Culture
Research Group:	Communication and Media Studies
Research Field:	Communication Technology and Digital Media Studies
Objective Division:	Expanding Knowledge
Objective Group:	Expanding Knowledge
Objective Field:	Expanding Knowledge in the Information and Computing Sciences
UTAS Author:	Drew, S (Dr Steve Drew)
ID Code:	112113
Year Published:	2011
Deposited By:	Tasmanian Institute of Learning & Teaching
Deposited On:	2016-10-27
Last Modified:	2017-11-27
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