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Strategic Government Initiatives to Promote Diffusion of Online Retailing in Saudi Arabia
Citation
AlGhamdi, R and Drew, S and Alshehri, M, Strategic Government Initiatives to Promote Diffusion of Online Retailing in Saudi Arabia, 2011 Sixth International Conference on Digital Information Management (ICDIM), 26-28 September, Melbourne, Australia, pp. 217-222. (2011) [Refereed Conference Paper]
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Copyright Statement
Copyright 2011 IEEE
DOI: doi:10.1109/ICDIM.2011.6093333
Abstract
This paper presents findings from a study of factors affecting the rate of diffusion and adoption of online retailing in Saudi Arabia. In general, Saudi retailers have not responded actively to the global growth of online retailing. Accordingly, this research was conducted to find the key factors involved in this phenomenon. A major finding presented here, is that both buyers and sellers emphasize the need for government involvement to support and promote development of online commerce. Particularly, it indicates the need for strategic government initiatives to provide regulation, legislation, education, and trusted infrastructure for secure payment and delivery. Saudi Arabia presents a unique cultural, technological and political context for the development of e-commerce. We highlight the particular motivators and potential benefits of Saudi government involvement in e-commerce development. A new model for formulating roles and strategic government initiatives to support the successful diffusion of online retailing in KSA is presented and discussed. This will be of interest to any following the development of e-commerce and the information economy in the Arab nations.
Item Details
Item Type: | Refereed Conference Paper |
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Keywords: | online retail, Saudi Arabia, e-commerce development, government roles |
Research Division: | Language, Communication and Culture |
Research Group: | Communication and media studies |
Research Field: | Communication technology and digital media studies |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in the information and computing sciences |
UTAS Author: | Drew, S (Dr Steve Drew) |
ID Code: | 112112 |
Year Published: | 2011 |
Deposited By: | Curriculum and Academic Development |
Deposited On: | 2016-10-27 |
Last Modified: | 2018-03-15 |
Downloads: | 0 |
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