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Factors Influencing Saudi Customers’ Decisions to Purchase from Online Retailers in Saudi Arabia: A Quantitative Analysis
Citation
AlGhamdi, R and Nguyen, A and Nguyen, J and Drew, S, Factors Influencing Saudi Customers' Decisions to Purchase from Online Retailers in Saudi Arabia: A Quantitative Analysis, IADIS International Conference e-Commerce 2011, 21-23 July 2011, Rome, Italy, pp. 153-161. (2011) [Refereed Conference Paper]
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Copyright Statement
Copyright 2011 IADIS
Official URL: http://www.iadisportal.org/pastevents
Abstract
This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in
Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively influence
the decision of Saudi customers to buy from online retailers in Saudi Arabia. Although Saudi Arabia has the largest and
fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed.
While the overall research project involves exploratory research using mixed methods, the focus of this paper is on a
quantitative analysis of responses obtained from a survey of Saudi customers, with the design of the questionnaire
instrument being based on the findings of a qualitative analysis reported in a previous paper. The main findings of the
current analysis include a list of key factors that affect Saudi customers' purchase from Saudi online retailers, and
quantitative indications of the relative strengths of the various relationships.
Item Details
Item Type: | Refereed Conference Paper |
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Keywords: | E-commerce, Online retail, Online customers, Saudi Arabia, Quantitative analysis, Factors |
Research Division: | Language, Communication and Culture |
Research Group: | Communication and media studies |
Research Field: | Communication technology and digital media studies |
Objective Division: | Expanding Knowledge |
Objective Group: | Expanding knowledge |
Objective Field: | Expanding knowledge in the information and computing sciences |
UTAS Author: | Drew, S (Dr Steve Drew) |
ID Code: | 112111 |
Year Published: | 2011 |
Deposited By: | Curriculum and Academic Development |
Deposited On: | 2016-10-27 |
Last Modified: | 2018-04-12 |
Downloads: | 0 |
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