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Factors Influencing Saudi Customers’ Decisions to Purchase from Online Retailers in Saudi Arabia: A Quantitative Analysis
conference contribution
posted on 2023-05-23, 11:29 authored by AlGhamdi, R, Nguyen, A, Nguyen, J, Steve DrewSteve DrewThis paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively influence the decision of Saudi customers to buy from online retailers in Saudi Arabia. Although Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. While the overall research project involves exploratory research using mixed methods, the focus of this paper is on a quantitative analysis of responses obtained from a survey of Saudi customers, with the design of the questionnaire instrument being based on the findings of a qualitative analysis reported in a previous paper. The main findings of the current analysis include a list of key factors that affect Saudi customers' purchase from Saudi online retailers, and quantitative indications of the relative strengths of the various relationships.
History
Publication title
IADIS International Conference e-Commerce 2011Pagination
153-161Department/School
DVC - EducationPublisher
IADISPlace of publication
Rome, ItalyEvent title
IADIS International Conference e-Commerce 2011Event Venue
Rome, ItalyDate of Event (Start Date)
2011-07-21Date of Event (End Date)
2011-07-23Rights statement
Copyright 2011 IADISRepository Status
- Restricted