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Go big or go home: A thematic content analysis of pro-muscularity websites


Murray, SB and Griffiths, S and Hazery, L and Shen, T and Wooldridge, T and Mond, JM, Go big or go home: A thematic content analysis of pro-muscularity websites, Body image, 16 pp. 17-20. ISSN 1740-1445 (2016) [Refereed Article]

DOI: doi:10.1016/j.bodyim.2015.10.002


Existing content analyses of pro-eating disorder web content have focused on thinness-oriented eating disorder pathology. With the increasing prevalence of muscularity-oriented body image concerns, we conducted a systematic content analysis of 421 active pro-muscularity websites including static content websites, blogs, and online forums. Emergent coding methods were utilized (Cohen's kappa range=.78-.88), and eight distinct thematic categories were identified: rigid dietary practices (26.2%), rigid exercise rules (18.4%), the broader benefits of muscularity (16.1%), the encouragement of the drive for size (15.9%), the labeling of non-ideal body (11.4%), marginalizing other areas of life (6.1%), muscle enhancing substances (3.3%), and minimizing medical risk (2.6%). Pro-muscularity websites provide explicit material surrounding potentially non-healthful muscularity-oriented eating and exercise practices. Clinician awareness of the potentially non-healthful behaviors involved in the pursuit of muscularity may enhance the detection and treatment of male eating disorders, in particular.

Item Details

Item Type:Refereed Article
Keywords:Male eating disorders; Muscle dysmorphia; Muscularity; Muscularity-oriented eating
Research Division:Health Sciences
Research Group:Health services and systems
Research Field:Health services and systems not elsewhere classified
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Behaviour and health
UTAS Author:Mond, JM (Dr Jon Mond)
ID Code:111988
Year Published:2016
Web of Science® Times Cited:35
Deposited By:Health Sciences
Deposited On:2016-10-18
Last Modified:2017-11-02

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