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Factors influencing e-commerce adoption by retailers in Saudi Arabia: A qualitative analysis


AlGhamdi, R and Drew, S and Al-Ghaith, W, Factors influencing e-commerce adoption by retailers in Saudi Arabia: A qualitative analysis, Electronic Journal of Information Systems in Developing Countries, 47, (1) pp. 1-23. ISSN 1681-4835 (2011) [Refereed Article]

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Copyright 2011 The Authors

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DOI: doi:10.1002/j.1681-4835.2011.tb00335.x


This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively influence retailers in Saudi Arabia regarding the adoption of electronic commerce. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, ecommerce activities are not progressing at the same speed. Only a tiny number of Saudi commercial organizations, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data, collected by conducting interviews with a sample population of retail sector decision makers in Saudi Arabia, both positive and negative issues influencing retailer adoption of electronic retailing systems in Saudi Arabia are identified. A number of impediments which include cultural, business and technical issues were reported. Facilitating factors include access to educational programs and awareness building of e-commerce, government support and assistance for ecommerce, trustworthy and secure online payment options, developing strong ICT infrastructure, and provision of sample e-commerce software to trial. While literature reveals that government promotion has had limited effects on the diffusion of e-commerce in most countries, this study significantly indicates government promotion and support as a key driver to online retailing in KSA.

Item Details

Item Type:Refereed Article
Keywords:e-commerce, online retail, retailers, development, growth, Saudi Arabia
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Communication technology and digital media studies
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in the information and computing sciences
UTAS Author:Drew, S (Dr Steve Drew)
ID Code:111905
Year Published:2011
Deposited By:Curriculum and Academic Development
Deposited On:2016-10-14
Last Modified:2018-03-31

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