eCite Digital Repository
Issues Influencing Saudi Customers’ Decisions to Purchase from Online Retailers in the KSA: A Qualitative Analysis
Citation
AlGhamdi, R and Drew, S and AlFaraj, O, Issues Influencing Saudi Customers' Decisions to Purchase from Online Retailers in the KSA: A Qualitative Analysis, European Journal of Scientific Research, 55, (4) pp. 580-593. ISSN 1450-216X (2011) [Refereed Article]
![]() | PDF Restricted - Request a copy 567Kb |
Copyright Statement
Copyright 2011 EuroJournals Publishing, Inc.
Official URL: http://www.europeanjournalofscientificresearch.com...
Abstract
This paper is part of a study researching the diffusion of the adoption of online
retailing in Saudi Arabia. It seeks exploring the issues that influence the decision of Saudi
customers to buy from online retailers in Saudi Arabia. As this study involves exploratory
research, qualitative approach has been adopted. Initial qualitative exploration was
executed by conducting interviews with 16 Saudi citizens. A content analysis was used to
address the key issues. The study comes up with two lists: inhibitors and enablers to
purchase online from retailers in Saudi Arabia. The results of this study will be used in a
future study using a quantities approach to test them in a large sample.
Item Details
Item Type: | Refereed Article |
---|---|
Keywords: | e-commerce, online retail, Saudi Arabia, qualitative analysis |
Research Division: | Information and Computing Sciences |
Research Group: | Information systems |
Research Field: | Information systems not elsewhere classified |
Objective Division: | Education and Training |
Objective Group: | Learner and learning |
Objective Field: | Learner and learning not elsewhere classified |
UTAS Author: | Drew, S (Dr Steve Drew) |
ID Code: | 111884 |
Year Published: | 2011 |
Deposited By: | Curriculum and Academic Development |
Deposited On: | 2016-10-13 |
Last Modified: | 2018-03-29 |
Downloads: | 0 |
Repository Staff Only: item control page