111883 Journal Article.pdf (68.63 kB)
Government Initiatives: The Missing Key for E-commerce Growth in KSA
journal contribution
posted on 2023-05-18, 22:54 authored by AlGhamdi, R, Steve DrewSteve Drew, Alkhalaf, SThis paper explores the issues that influence online retailing in Saudi Arabia. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, several factors influencing online retailing diffusion in Saudi Arabia are identified. However, government support comes the highest and most influencing factor for online retailing growth as identified by both parties; retailers and potential customers in Saudi Arabia.
History
Publication title
World Academy of Science Engineering and TechnologyVolume
77Pagination
772-775ISSN
2010-3778Department/School
DVC - EducationPublisher
World Academy of Science Engineering and TechnologyPlace of publication
FranceRights statement
Copyright 2011 World Academy of Science, Engineering and Technology Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/Repository Status
- Open