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Government Initiatives: The Missing Key for E-commerce Growth in KSA


AlGhamdi, R and Drew, S and Alkhalaf, S, Government Initiatives: The Missing Key for E-commerce Growth in KSA, World Academy of Science Engineering and Technology, 77 pp. 772-775. ISSN 2010-3778 (2011) [Refereed Article]


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Copyright 2011 World Academy of Science, Engineering and Technology Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0)

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This paper explores the issues that influence online retailing in Saudi Arabia. Retailers in Saudi Arabia have been reserved in their adoption of electronically delivered aspects of their business. Despite the fact that Saudi Arabia has the largest and fastest growth of ICT marketplaces in the Arab region, e-commerce activities are not progressing at the same speed. Only very few Saudi companies, mostly medium and large companies from the manufacturing sector, are involved in e-commerce implementation. Based on qualitative data collected by conducting interviews with 16 retailers and 16 potential customers in Saudi Arabia, several factors influencing online retailing diffusion in Saudi Arabia are identified. However, government support comes the highest and most influencing factor for online retailing growth as identified by both parties; retailers and potential customers in Saudi Arabia.

Item Details

Item Type:Refereed Article
Keywords:government support, key factor, online retailing growth, Saudi Arabia
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information systems not elsewhere classified
Objective Division:Education and Training
Objective Group:Learner and learning
Objective Field:Learner and learning not elsewhere classified
UTAS Author:Drew, S (Dr Steve Drew)
ID Code:111883
Year Published:2011
Deposited By:Curriculum and Academic Development
Deposited On:2016-10-13
Last Modified:2016-11-17
Downloads:84 View Download Statistics

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