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Understanding customer conditions for co-creative innovation processes

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Laud, G, Understanding customer conditions for co-creative innovation processes, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract]


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Item Details

Item Type:Conference Extract
Keywords:Co-creation, innovation, embeddedness
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Management (incl. Strategy and Customer Relations)
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Property, Business Support Services and Trade not elsewhere classified
Author:Laud, G (Dr Gauri Laud)
ID Code:111875
Year Published:2016
Deposited By:Marketing
Deposited On:2016-10-12
Last Modified:2016-10-28
Downloads:0

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