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Understanding customer conditions for co-creative innovation processes
Citation
Laud, G, Understanding customer conditions for co-creative innovation processes, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract]
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Item Details
Item Type: | Conference Extract |
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Keywords: | Co-creation, innovation, embeddedness |
Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Commercial Services and Tourism |
Objective Group: | Property, business support services and trade |
Objective Field: | Property, business support services and trade not elsewhere classified |
UTAS Author: | Laud, G (Dr Gauri Laud) |
ID Code: | 111875 |
Year Published: | 2016 |
Deposited By: | Marketing |
Deposited On: | 2016-10-12 |
Last Modified: | 2016-10-28 |
Downloads: | 0 |
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