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Understanding customer conditions for co-creative innovation processes
Citation
Laud, G, Understanding customer conditions for co-creative innovation processes, ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract]
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Item Details
| Item Type: | Conference Extract |
|---|---|
| Keywords: | Co-creation, innovation, embeddedness |
| Research Division: | Commerce, Management, Tourism and Services |
| Research Group: | Marketing |
| Research Field: | Marketing Management (incl. Strategy and Customer Relations) |
| Objective Division: | Commercial Services and Tourism |
| Objective Group: | Property, Business Support Services and Trade |
| Objective Field: | Property, Business Support Services and Trade not elsewhere classified |
| Author: | Laud, G (Dr Gauri Laud) |
| ID Code: | 111875 |
| Year Published: | 2016 |
| Deposited By: | Marketing |
| Deposited On: | 2016-10-12 |
| Last Modified: | 2016-10-28 |
| Downloads: | 0 |
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