111872 Journal Article.pdf (118.87 kB)
A Conceptual Framework for the Promotion of Trusted Online Retailing Environment in Saudi Arabia
journal contribution
posted on 2023-05-18, 22:54 authored by AlGhamdi, R, Steve DrewSteve Drew, Alhussain, TThis paper presents a model conceptual framework that is aimed at promoting trust in the online retailing environment in the Kingdom of Saudi Arabia (KSA). Despite rapid Internet growth, the development of online retailing in Saudi Arabia continues to progress very slowly compared to that of the developed and leading developing countries. To determine the reason behind the sluggish growth of online retailing in the KSA, a mixed methods study involving retailers and customers was conducted in four stages. The outcomes of the study point to distrust in the online retailing environment in Saudi Arabia as a key inhibitory factor for growth. As such, a five-part model is proposed to promote trust in the online shopping environment in the KSA.
History
Publication title
International Journal of Business and ManagementVolume
7Issue
5Pagination
140-149ISSN
1833-3850Department/School
DVC - EducationPublisher
Canadian Center of Science and EducationPlace of publication
CanadaRights statement
Copyright 2012 The Authors Licensed under Creative Commons https://creativecommons.org/licenses/by/4.0/ https://creativecommons.org/licenses/by/4.0/Repository Status
- Open