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A Conceptual Framework for the Promotion of Trusted Online Retailing Environment in Saudi Arabia


AlGhamdi, R and Drew, S and Alhussain, T, A Conceptual Framework for the Promotion of Trusted Online Retailing Environment in Saudi Arabia, International Journal of Business and Management, 7, (5) pp. 140-149. ISSN 1833-3850 (2012) [Refereed Article]


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Copyright 2012 The Authors Licensed under Creative Commons

DOI: doi:10.5539/ijbm.v7n5p140


This paper presents a model conceptual framework that is aimed at promoting trust in the online retailing environment in the Kingdom of Saudi Arabia (KSA). Despite rapid Internet growth, the development of online retailing in Saudi Arabia continues to progress very slowly compared to that of the developed and leading developing countries. To determine the reason behind the sluggish growth of online retailing in the KSA, a mixed methods study involving retailers and customers was conducted in four stages. The outcomes of the study point to distrust in the online retailing environment in Saudi Arabia as a key inhibitory factor for growth. As such, a five-part model is proposed to promote trust in the online shopping environment in the KSA.

Item Details

Item Type:Refereed Article
Keywords:Electronic commerce, Online retailing, Trust, Online environment, Conceptual model, Saudi Arabia, Business management, Information systems
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information systems not elsewhere classified
Objective Division:Education and Training
Objective Group:Learner and learning
Objective Field:Learner and learning not elsewhere classified
UTAS Author:Drew, S (Dr Steve Drew)
ID Code:111872
Year Published:2012
Deposited By:Curriculum and Academic Development
Deposited On:2016-10-12
Last Modified:2018-03-31
Downloads:129 View Download Statistics

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