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Attracting Customer in Saudi Arabia to Buy from Your Business Online


Bahaddad, AA and Houghton, L and Drew, S, Attracting Customer in Saudi Arabia to Buy from Your Business Online, International Journal of Business and Management, 8, (7) pp. 65-81. ISSN 1833-3850 (2013) [Refereed Article]


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Copyright 2012 The Author Licensed under Creative Commons Attribution 4.0 International (CC BY 4.0)

DOI: doi:10.5539/ijbm.v8n7p65


This paper reports on an exploration of the factors that attract consumers to buy online in Saudi Arabia. Few companies in that country have enabled business sites, but most of them are keen to present product information on their sites rather than have an online sales process. According to the latest report was issued in 2010 from the Communications and Information Technology Commission (CITC) in Saudi Arabia, there are only 8% of businesses have online purchase channel; in contrast 54% of companies have websites only to present products. Accordingly, new research has been conducted to explore the attraction of customers in Saudi Arabia to buy from businesses online. This will assist the Small and Medium Enterprises (SME) sector, which represents 90% of companies in Saudi Arabia, to increase communication channels with its customers electronically. A quantitative survey was conducted on a random sample of 381 consumer participants from Saudi Arabia who were interested to buy online to see what factors would attract them to online shopping. Several factors emerged as attracting factors which were divided into organizational, technical, and cultural factors.

Item Details

Item Type:Refereed Article
Keywords:e-commerce, e-mall, Saudi Arabia, SMEs
Research Division:Information and Computing Sciences
Research Group:Distributed computing and systems software
Research Field:Distributed computing and systems software not elsewhere classified
Objective Division:Education and Training
Objective Group:Other education and training
Objective Field:Other education and training not elsewhere classified
UTAS Author:Drew, S (Dr Steve Drew)
ID Code:111863
Year Published:2013
Deposited By:Curriculum and Academic Development
Deposited On:2016-10-12
Last Modified:2018-03-31
Downloads:154 View Download Statistics

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