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The impact of resources and strategic orientation on small retail firm performance


Grimmer, L and Miles, MP and Byrom, J and Grimmer, M, The impact of resources and strategic orientation on small retail firm performance, Journal of Small Business Management, 55, (51) pp. 7-26. ISSN 0047-2778 (2017) [Refereed Article]

Copyright Statement

Copyright 2017 International Council for Small Business

DOI: doi:10.1111/jsbm.12368


This study examined the relationship between firm resources, strategic orientation, and performance in small retail firms. Surveys were mailed to small retailers throughout Tasmania, Australia. Responses (n = 384) showed resources positively related to performance were informational (business information systems) and access to financial capital. Strategic orientation (prospector and defender/analyzer) were positively related to performance. Further, both a prospector and defender/analyzer orientation positively mediated the relationship between resources and performance, the former being the stronger mediator. The results of this study demonstrate which firm resources relate to small retail firm performance, and the positive effect, in particular, of a prospector strategic orientation.

Item Details

Item Type:Refereed Article
Keywords:firm resources, strategic orientation, performance, small retail firms
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing management (incl. strategy and customer relations)
Objective Division:Economic Framework
Objective Group:Management and productivity
Objective Field:Marketing
UTAS Author:Grimmer, L (Dr Louise Grimmer)
UTAS Author:Grimmer, M (Professor Martin Grimmer)
ID Code:111646
Year Published:2017
Web of Science® Times Cited:26
Deposited By:TSBE
Deposited On:2016-09-27
Last Modified:2019-09-27

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