Adaptation is a highly malleable concept and people may use various framings of adaptation to support what they are already doing and limit their need to change. By analysing organizations’ different, strategic constructions of climate change, this malleability becomes clear. Our paper focuses on two Australian wine companies’ approaches to climate change. Using an analysis of interviews with 18 company staff we uncovered two divergent business logics underlying the same climate change responses. Our analysis extends beyond simply identifying dominant frames of climate change to examining what motivates different organizations to create different frames. This has implications for the climate change responses that organizations might implement (or not) and more broadly, for how climate change ‘adaptation’ (and ‘mitigation’) is understood and applied.

Item Type:	Refereed Article
Keywords:	Ambiguity; Interdisciplinary research; Transdisciplinary research; Climate change; Adaptation; Diversity
Research Division:	Law and Legal Studies
Research Group:	Law
Research Field:	Law and Society
Objective Division:	Expanding Knowledge
Objective Group:	Expanding Knowledge
Objective Field:	Expanding Knowledge through Studies of Human Society
Author:	Fleming, A (Dr Aysha Fleming)
ID Code:	111397
Year Published:	2015
Web of Science® Times Cited:	4
Deposited By:	Faculty of Law
Deposited On:	2016-09-09
Last Modified:	2017-04-03
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