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Use of embedded brand communities for value co- creation

Citation

Laud, G and Mulye, R and Rahman, K, Use of embedded brand communities for value co- creation, Australia and New Zealand Marketing Association Conference Proceedings,, Perth (2011) [Non Refereed Conference Paper]

Item Details

Item Type:Non Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Theory
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Property, Business Support Services and Trade not elsewhere classified
Author:Laud, G (Dr Gauri Laud)
ID Code:110941
Year Published:2011
Deposited By:Tasmanian School of Business and Economics
Deposited On:2016-08-23
Last Modified:2016-08-23
Downloads:0

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