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Consumers' embeddedness: Determinant of value co-creation in service systems

Citation

Laud, G and Karpen, IO, Consumers' embeddedness: Determinant of value co-creation in service systems, Australia and New Zealand Marketing Association Conference Proceedings, 1-3 December, Brisbane (2014) [Non Refereed Conference Paper]

Item Details

Item Type:Non Refereed Conference Paper
Research Division:Commerce, Management, Tourism and Services
Research Group:Marketing
Research Field:Marketing Theory
Objective Division:Commercial Services and Tourism
Objective Group:Property, Business Support Services and Trade
Objective Field:Property, Business Support Services and Trade not elsewhere classified
Author:Laud, G (Dr Gauri Laud)
ID Code:110935
Year Published:2014
Deposited By:Tasmanian School of Business and Economics
Deposited On:2016-08-23
Last Modified:2016-08-23
Downloads:0

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