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Behaviour change wheel driven normative feedback in a serious game for energy conservation

Citation

Wells, L and de Salas, K and Lewis, I and Berry, A, Behaviour change wheel driven normative feedback in a serious game for energy conservation, Proceedings of the 1st International Joint Conference of DiGRA and FDG (DiGRA/FDG '16), 1-6 August 2016, Dundee, Scotland, pp. 1-16. ISSN 2342-9666 (2016) [Refereed Conference Paper]


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Copyright Statement

Copyright 2016 The Authors

Official URL: http://digra-fdg2016.org/

Abstract

Existing energy conservation interventions provide feedback in the form of graphs and numbers. There is a need for more persuasive and theoretically informed interventions in order to bring about a greater conservation effect. Using the Behaviour Change Wheel (BCW) systematic method of intervention design, we designed a mobile phone game which uses normative feedback as a behaviour change technique to promote energy conservation. This paper describes an application of the BCW method to the energy domain and presents the design of Energy Explorer - a serious game with the purpose of promoting positive energy conservation behaviours in the home - that incorporates meaningful reference groups, average player community score, and normative leaderboards.

Item Details

Item Type:Refereed Conference Paper
Keywords:serious games, climate change, social normative theory, normative feedback, energy conservation
Research Division:Information and Computing Sciences
Research Group:Information Systems
Research Field:Information Systems Management
Objective Division:Information and Communication Services
Objective Group:Other Information and Communication Services
Objective Field:Information and Communication Services not elsewhere classified
Author:Wells, L (Mr Lindsay Wells)
Author:de Salas, K (Dr Kristy de Salas)
Author:Lewis, I (Dr Ian Lewis)
ID Code:110746
Year Published:2016
Deposited By:Information and Communication Technology
Deposited On:2016-08-11
Last Modified:2018-03-28
Downloads:56 View Download Statistics

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