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Behaviour change wheel driven normative feedback in a serious game for energy conservation


Wells, L and de Salas, K and Lewis, I and Berry, A, Behaviour change wheel driven normative feedback in a serious game for energy conservation, Proceedings of the 1st International Joint Conference of DiGRA and FDG (DiGRA/FDG '16), 1-6 August 2016, Dundee, Scotland, pp. 1-16. ISSN 2342-9666 (2016) [Refereed Conference Paper]


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Copyright 2016 The Authors

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Existing energy conservation interventions provide feedback in the form of graphs and numbers. There is a need for more persuasive and theoretically informed interventions in order to bring about a greater conservation effect. Using the Behaviour Change Wheel (BCW) systematic method of intervention design, we designed a mobile phone game which uses normative feedback as a behaviour change technique to promote energy conservation. This paper describes an application of the BCW method to the energy domain and presents the design of Energy Explorer - a serious game with the purpose of promoting positive energy conservation behaviours in the home - that incorporates meaningful reference groups, average player community score, and normative leaderboards.

Item Details

Item Type:Refereed Conference Paper
Keywords:serious games, climate change, social normative theory, normative feedback, energy conservation
Research Division:Information and Computing Sciences
Research Group:Graphics, augmented reality and games
Research Field:Serious games
Objective Division:Information and Communication Services
Objective Group:Other information and communication services
Objective Field:Other information and communication services not elsewhere classified
UTAS Author:Wells, L (Dr Lindsay Wells)
UTAS Author:de Salas, K (Associate Professor Kristy de Salas)
UTAS Author:Lewis, I (Dr Ian Lewis)
ID Code:110746
Year Published:2016
Deposited By:Information and Communication Technology
Deposited On:2016-08-11
Last Modified:2022-06-15
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