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Kicking off social entrepreneurship: how a sustainability orientation influences crowdfunding success


Calic, G and Mosakowski, E, Kicking off social entrepreneurship: how a sustainability orientation influences crowdfunding success, Journal of Management Studies, 53, (5) pp. 738-767. ISSN 0022-2380 (2016) [Refereed Article]

Copyright Statement

Copyright 2016 John Wiley & Sons Ltd and Society for the Advancement of Management Studies

DOI: doi:10.1111/joms.12201


Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The current paper advances the argument that an innovative institutional form - crowdfunding - has emerged to address the needs of social entrepreneurs and other entrepreneurs with limited access to traditional sources of capital. To examine this, we study whether and how a sustainability orientation affects entrepreneurs' ability to acquire financial resources through crowdfunding and hypothesize that a venture's sustainability orientation will enhance its fundraising capability. We also suggest that project legitimacy and creativity mediate the relationship between a sustainability orientation and funding success. Our analysis produces two key findings: 1) a sustainability orientation positively affects funding success of crowdfunding projects, and 2) this relationship is partially mediated by project creativity and third party endorsements.

Item Details

Item Type:Refereed Article
Keywords:creativity, crowdfunding, entrepreneurship, legitimacy, social entrepreneurship, sustainability
Research Division:Commerce, Management, Tourism and Services
Research Group:Strategy, management and organisational behaviour
Research Field:Entrepreneurship
Objective Division:Economic Framework
Objective Group:Microeconomics
Objective Field:Microeconomics not elsewhere classified
UTAS Author:Mosakowski, E (Professor Elaine Mosakowski)
ID Code:110320
Year Published:2016
Web of Science® Times Cited:244
Deposited By:TSBE
Deposited On:2016-07-25
Last Modified:2018-03-16

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