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The impact of resources and strategic orientation on small retail firm performance
Citation
Grimmer, L and Miles, M and Byrom, J and Grimmer, MR, The impact of resources and strategic orientation on small retail firm performance, Australian and New Zealand Academy of Management (ANZAM) Conference, 2-4 December 2015, Queenstown, New Zealand, pp. 98. (2015) [Conference Extract]
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Item Details
Item Type: | Conference Extract |
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Research Division: | Commerce, Management, Tourism and Services |
Research Group: | Marketing |
Research Field: | Marketing management (incl. strategy and customer relations) |
Objective Division: | Economic Framework |
Objective Group: | Management and productivity |
Objective Field: | Marketing |
UTAS Author: | Grimmer, L (Dr Louise Grimmer) |
UTAS Author: | Grimmer, MR (Professor Martin Grimmer) |
ID Code: | 109341 |
Year Published: | 2015 |
Deposited By: | TSBE |
Deposited On: | 2016-06-08 |
Last Modified: | 2017-04-20 |
Downloads: | 0 |
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