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Japanese media tourism as world-building: Akihabara’s Electric Town and Ikebukuro’s Maiden Road


Norris, C, Japanese media tourism as world-building: Akihabara's Electric Town and Ikebukuro's Maiden Road, Participations, 13, (1) pp. 656-681. ISSN 1749-8716 (2016) [Refereed Article]


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This article examines how female yaoi fans construct an ideal fan-tourist identity through framing their online travel advice to Tokyo in terms of the distinctive properties of yaoi’s story world and conventions. In particular, I investigate how fans draw upon their relationship with yaoi – a genre focused on romantic or erotic stories between male characters – to endorse, appropriate and revise the mainstream tourism discourse of a city. I specifically look at the online travel advice offered for two of Tokyo’s popular-culture shopping and entertainment districts: Akihabara’s ‘Electric Town’ and Ikebukuro’s ‘Maiden Road’. Data is drawn from two active web pages – the Yaoi BL goods in Japan? page on Life in Japan (a community site which answers questions broadly related to travelling, working and living in Japan) and A Treasure Hunter’s Guide to Dōjinshi page on the Contemporary Japanese Literature site (a sole-authored blog devoted to Japanese literature and popular culture).

Item Details

Item Type:Refereed Article
Keywords:tourism, world-building, yaoi, media mix, Tokyo, manga, Japan, gender
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Communication and media studies not elsewhere classified
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Norris, C (Dr Craig Norris)
ID Code:109181
Year Published:2016
Deposited By:School of Social Sciences
Deposited On:2016-05-31
Last Modified:2018-02-17
Downloads:107 View Download Statistics

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