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Japanese media tourism as world-building: Akihabara’s Electric Town and Ikebukuro’s Maiden Road

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journal contribution
posted on 2023-05-18, 19:43 authored by Craig Norris
This article examines how female yaoi fans construct an ideal fan-tourist identity through framing their online travel advice to Tokyo in terms of the distinctive properties of yaoi’s story world and conventions. In particular, I investigate how fans draw upon their relationship with yaoi – a genre focused on romantic or erotic stories between male characters – to endorse, appropriate and revise the mainstream tourism discourse of a city. I specifically look at the online travel advice offered for two of Tokyo’s popular-culture shopping and entertainment districts: Akihabara’s ‘Electric Town’ and Ikebukuro’s ‘Maiden Road’. Data is drawn from two active web pages – the Yaoi BL goods in Japan? page on Life in Japan (a community site which answers questions broadly related to travelling, working and living in Japan) and A Treasure Hunter’s Guide to Dōjinshi page on the Contemporary Japanese Literature site (a sole-authored blog devoted to Japanese literature and popular culture).

History

Publication title

Participations

Volume

13

Pagination

656-681

ISSN

1749-8716

Department/School

School of Social Sciences

Publisher

University of Wales * Department of Theatre, Film and Television Studies

Place of publication

United Kingdom

Rights statement

Copyright 2016 The Author

Repository Status

  • Open

Socio-economic Objectives

The media

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    University Of Tasmania

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