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The effectiveness of health promotion materials and activities on breastfeeding outcomes


Pannu, PK and Giglia, RC and Binns, CW and Scott, JA and Oddy, WH, The effectiveness of health promotion materials and activities on breastfeeding outcomes, Acta Paediatrica, 100, (4) pp. 534-537. ISSN 0803-5253 (2011) [Refereed Article]

DOI: doi:10.1111/j.1651-2227.2010.02105


AIM: To determine the effect of mothers receiving health promotion material and education antenatally and/or postnatally on breastfeeding outcomes in Perth, Western Australia.

METHODS: A 12-month longitudinal study was conducted in two public maternity hospitals in Perth, Western Australia, between 2002 and 2003. Data were collected on a consecutive sample 587 mothers.

RESULTS: The results showed that mothers who received an individual consultation or were involved in a discussion on breastfeeding antenatally with hospital staff were approximately 55% less likely to cease fully breastfeeding (HR 0.44; 95% CI 0.24-0.88) before 6 months, and 50% less likely to cease any breastfeeding before 12 months postnatally (HR 0.51; 95% CI 0.28-0.92). In the postnatal period, mothers who received instruction on positioning and attachment of the infant to the breast while in hospital were approximately 30% less likely to cease fully breastfeeding before 6 months (HR 0.66; 95% CI 0.45-0.99).

CONCLUSION: The results of this study suggest a positive association between receiving individualized breastfeeding information in both the antenatal and postnatal period, and breastfeeding outcomes.

Item Details

Item Type:Refereed Article
Keywords:Antenatally, Breastfeeding, Health promotion, Postnatally
Research Division:Biomedical and Clinical Sciences
Research Group:Nutrition and dietetics
Research Field:Public health nutrition
Objective Division:Health
Objective Group:Public health (excl. specific population health)
Objective Field:Nutrition
UTAS Author:Oddy, WH (Professor Wendy Oddy)
ID Code:109075
Year Published:2011
Web of Science® Times Cited:19
Deposited By:Menzies Institute for Medical Research
Deposited On:2016-05-19
Last Modified:2017-11-06

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