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Escaping to the country: media, nostalgia, and the new food industries


Phillipov, M, Escaping to the country: media, nostalgia, and the new food industries, Popular Communication, 14, (2) pp. 111-122. ISSN 1540-5702 (2016) [Refereed Article]

Copyright Statement

Copyright 2016 Taylor & Francis

DOI: doi:10.1080/15405702.2015.1084620


Over the past decade in the West, television cooking shows have popularized interest in the provenance of food against a backdrop of public concern about the practices of industrial food production. This article explores two series that offer self-sufficiency as a solution to the problem of industrial agriculture. Escape to River Cottage and Gourmet Farmer each centre on a narrative of a city-dweller moving to the country to set up a smallholding. With their nostalgia for an earlier—simultaneously unproblematic and emotionally fulfilling—time of food production, these series imagine a Utopian lifestyle in which audiences are encouraged to choose to produce and consume differently. That it is (middle-class) men who are rediscovering traditional food practices highlights how media discourses surrounding food production can become entangled in gendered representations that give rise to niche food products and experiences designed to ameliorate feelings of risk and uncertainty in contemporary food systems.

Item Details

Item Type:Refereed Article
Keywords:lifestyle television, ethical consumption, niche food marketing, Gourmet Farmer, River Cottage
Research Division:Language, Communication and Culture
Research Group:Communication and media studies
Research Field:Media studies
Objective Division:Culture and Society
Objective Group:Communication
Objective Field:The media
UTAS Author:Phillipov, M (Dr Michelle Phillipov)
ID Code:108592
Year Published:2016
Funding Support:Australian Research Council (DE140101412)
Web of Science® Times Cited:9
Deposited By:School of Social Sciences
Deposited On:2016-04-26
Last Modified:2018-03-16

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