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A food recall case study in Australia - towards the development of food safety applications for consumers


Bamgboje-Ayodele, A and Ellis, L and Turner, P, A food recall case study in Australia - towards the development of food safety applications for consumers, International Journal of Food Studies, 5, (1) pp. 84-94. ISSN 2182-1054 (2016) [Refereed Article]


Copyright Statement

Copyright 2016 The Authors. Licensed under Creative Commons Attribution 3.0 Unported (CC BY 3.0)

DOI: doi:10.7455/ijfs/5.1.2016.a8


Changes in consumer attitudes, behaviours and purchasing preferences towards different types of food highlight the increased demand for better quality information on safety, quality and provenance of food products and on sustainability of food production processes. These changes over both new opportunities and risks for food producers who require mechanisms to better understand and respond to changing consumers' decision-making trends on food. In the area of food safety, investigation of consumer and producer responses during recall incidents provide an opportunity to holistically understand existing information flows and elicit user requirements necessary for the development of more effective consumer food safety applications.

This paper reports on a case study conducted with an Australian premium manufacturing company that experienced a food recall in 2014. The investigation confi rms that current Australian food recall response mechanisms do not guarantee a closed loop of communication with all purchasers of a recalled product. It also highlights that producers still face diffculties in understanding how best to effectively understand and respond to different types of consumers. It emerges that recovery from a food incident relies on many factors including pre-existing brand reputation, effective information management, control mechanisms and supply chain partner response. From a consumer perspective, it is evident that consumers' responses are in infuenced by various factors that require sensitivity around the choice of information modality and information platform adopted to enhance communications during food recall. The paper highlights the need for further research into understanding consumer food safety behaviours post-purchase to improve the development of consumer food safety applications.

Item Details

Item Type:Refereed Article
Keywords:food recall, information technology, consumers, decision making
Research Division:Information and Computing Sciences
Research Group:Information systems
Research Field:Information security management
Objective Division:Expanding Knowledge
Objective Group:Expanding knowledge
Objective Field:Expanding knowledge in the information and computing sciences
UTAS Author:Bamgboje-Ayodele, A (Dr Adeola Bamgboje-Ayodele)
UTAS Author:Ellis, L (Associate Professor Leonie Ellis)
UTAS Author:Turner, P (Associate Professor Paul Turner)
ID Code:108307
Year Published:2016
Deposited By:Information and Communication Technology
Deposited On:2016-04-18
Last Modified:2022-09-05
Downloads:224 View Download Statistics

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