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A food recall case study in Australia - towards the development of food safety applications for consumers
Citation
Bamgboje-Ayodele, A and Ellis, L and Turner, P, A food recall case study in Australia - towards the development of food safety applications for consumers, International Journal of Food Studies, 5, (1) pp. 84-94. ISSN 2182-1054 (2016) [Refereed Article]
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Copyright Statement
Copyright 2016 The Authors. Licensed under Creative Commons Attribution 3.0 Unported (CC BY 3.0) https://creativecommons.org/licenses/by/3.0/
DOI: doi:10.7455/ijfs/5.1.2016.a8
Abstract
Changes in consumer attitudes, behaviours and purchasing preferences towards diff erent types of
food highlight the increased demand for better quality information on safety, quality and provenance
of food products and on sustainability of food production processes. These changes o er both new
opportunities and risks for food producers who require mechanisms to better understand and respond
to changing consumers' decision-making trends on food. In the area of food safety, investigation
of consumer and producer responses during recall incidents provide an opportunity to holistically
understand existing information
flows and elicit user requirements necessary for the development of
more eff ective consumer food safety applications.
This paper reports on a case study conducted with an Australian premium manufacturing company that experienced a food recall in 2014. The investigation confi rms that current Australian food recall response mechanisms do not guarantee a closed loop of communication with all purchasers of a recalled product. It also highlights that producers still face diffculties in understanding how best to e ffectively understand and respond to di fferent types of consumers. It emerges that recovery from a food incident relies on many factors including pre-existing brand reputation, e ffective information management, control mechanisms and supply chain partner response. From a consumer perspective, it is evident that consumers' responses are in infuenced by various factors that require sensitivity around the choice of information modality and information platform adopted to enhance communications during food recall. The paper highlights the need for further research into understanding consumer food safety behaviours post-purchase to improve the development of consumer food safety applications.
This paper reports on a case study conducted with an Australian premium manufacturing company that experienced a food recall in 2014. The investigation confi rms that current Australian food recall response mechanisms do not guarantee a closed loop of communication with all purchasers of a recalled product. It also highlights that producers still face diffculties in understanding how best to e ffectively understand and respond to di fferent types of consumers. It emerges that recovery from a food incident relies on many factors including pre-existing brand reputation, e ffective information management, control mechanisms and supply chain partner response. From a consumer perspective, it is evident that consumers' responses are in infuenced by various factors that require sensitivity around the choice of information modality and information platform adopted to enhance communications during food recall. The paper highlights the need for further research into understanding consumer food safety behaviours post-purchase to improve the development of consumer food safety applications.
Item Details
| Item Type: | Refereed Article |
|---|---|
| Keywords: | food recall, information technology, consumers, decision making |
| Research Division: | Information and Computing Sciences |
| Research Group: | Information Systems |
| Research Field: | Information Systems Management |
| Objective Division: | Expanding Knowledge |
| Objective Group: | Expanding Knowledge |
| Objective Field: | Expanding Knowledge in the Information and Computing Sciences |
| UTAS Author: | Bamgboje-Ayodele, A (Ms Adeola Bamgboje) |
| UTAS Author: | Ellis, L (Associate Professor Leonie Ellis) |
| UTAS Author: | Turner, P (Associate Professor Paul Turner) |
| ID Code: | 108307 |
| Year Published: | 2016 |
| Deposited By: | Information and Communication Technology |
| Deposited On: | 2016-04-18 |
| Last Modified: | 2017-09-13 |
| Downloads: | 191 View Download Statistics |
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